How to Improve Your Website’s Internal Site Search

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How to Improve Your Websites Internal Site Search

• -Hidden Brains
• Enterprise Web Mobile App Development Company

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Introduction

• Users engage with the internal site search to
  find products, content etc. and failing to
  provide a good search experience can result in
  lost conversions, sales, and ultimately
  non-returning customers.
• Major websites prefer optimization for external
  search engines like Google, Yahoo, Baidu etc. We
  know very well that search engine optimization or
  SEO as it is fondly known is vital for bringing
  visitors to your website. But, what about the
  quality of the built-in search? Most of the time
  it has been the case that website owners overlook
  it.

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Lets establish two metrics for internal site
search performance

• Precision
• Precision is the percentage of retrieved search
  results that are relevant.
• Recall
• Recall is the percentage of all relevant results
  that the search system actually retrieves.

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Techniques for Improving Internal Site Search

• 1. Improve the results manually
• There are a number of commercial search engines
  available for integration with websites and
  intranets who offer features for manually
  improving common search queries. For you as a
  website owner to make better use of these
  features, routinely review the search logs and
  evaluate the results returned by your site search
  to frequent user queries.

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2. Focus on curated search suggestions

• Predictive search is a fantastic way to improve
  internal search experience for your users. It
  refers to displaying suggested queries right
  below the search box while users are still
  typing. Note that an unedited list of common
  queries from the search logs will not be helpful
  to the users.
• You should take care of the fact that user
  queries may be misleading, inappropriate, and
  sometimes contain terms that have no results.They
  can be based on your search logs or on your
  contents descriptive metadata. You should also
  highlight those suggested-query terms that match
  the input query, so users can easily identify the
  similarity.

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3. Keep your focus on synonyms and alternative
terms

• It is given that users dont formulate perfect
  queries in the search boxes. Sometimes it is the
  case that they dont know the appropriate phrases
  or industry jargon. Sometimes they dont know
  exactly what theyre looking for. This results in
  vague search terms put by the users.
• Make sure that your website accommodates
  realistic user synonyms and alternative
  terminology. This should be taken care especially
  in the case of a website that is jargon heavy,
  industry specific, or technical. Make sure to
  review your search logs and look for synonyms
  that are not currently present in your content.

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4. Include variant word forms

• Relevancy is the queen, if content is the king.
  Dont just stuff random content for providing
  best search results. Make sure your words are
  relevant.
• If someone searches for the term marketing
  automation on a website and the writers on the
  website had only used terms like automated
  marketing solutions, the search will not reap
  any results, even though lots of relevant
  articles on the site did match the information
  need, but it failed to match the exact query. A
  user might leave your website thinking that it
  did not have what they were looking for.

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5. Take care of misspellings

• Having typos and misspellings is as common as
  sun. Notice why all big search engines offer a
  form of Did you mean spelling corrections.
  Those suggestions for spellings are critical, but
  many site-search systems dont support them.There
  are times when a user will forge ahead with a
  misspelled query, and youll need to meticulously
  handle the problem on your search-results page by
  offering a Did you mean link.

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Conclusion

• Improving search results and search features on
  your website will drastically improve your user
  experience. Your customers using the search
  feature on your website have had impeccable
  experience with search engines like Google. You
  definitely need to match these expectations if
  you want to win big over users.

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