Effective Influencer Marketing Tips

1
What is Influencer Marketing ?

• Influencer marketing is now an established form
  of online marketing. It has been a buzzword for a
  while now, and the mainstream media regularly
  refers to it. Yet, there are still people who
  don't really understand what influencer marketing
  is all about. Indeed, some people come across the
  phrase for the first time and instantly ponder,
  What is influencer marketing?
• The Influencer Marketing Hub is now an
  established website with hundreds of articles
  explaining the intricacies of influencer
  marketing, along with other types of online
  marketing. The original version of this post was
  the first article we wrote for the site.
  Influencer marketing agency make it easy for
  brands to promote their product online.

2
Who are Influencers ?
With the rise of social media came the rise of
social influencers. Typically, social influencers
are knowledgeable and experienced in their
industry, making their opinions, product reviews
and recommendations valuable. Their advocacy for
brands, campaigns and ideas can vary in
authenticity, as can their amount of social media
followersThere are 4 types of Influencers1.
Macro-influencer2. Micro-influencer 3.
Nano-influencer 4. Celebrity influencer5.
Macro-influencer
3
Tips for Effective Influencer Marketing
4
Identify potential influencers

• Catch a rising star  Keep abreast of developing
  trends in your sector of the market. Use a wide
  variety of social media channels to find the
  sudden developments and rising stars, and catch
  them early in their careers. For example, a
  business in the fashion or beauty sector might
  visit local university and college graduation
  shows to find the rising stars whose influence
  will grow as their experience does.

5
Develop your own micro-influencer  If youve got
a member of staff who has got credibility,
liability and charisma, why not put them front
and centre on their own social media channel.
Encouraging your existing customers to like and
follow could quickly build a solid fan
base. Partner for success  Why not establish a
link with a local public service organization
that would welcome some additional funds or
products, and could support you in return. The
local or national armed forces sports teams might
welcome a partnership and often have significant
social media followings. Similarly, local
charities, clubs and organizations might all be
open to a reciprocal arrangement which doesnt
always need to be financial.
6
Create killer content

• Theres no point having great influencers behind
  your brand if the content they are sharing and
  promoting is not topical, interesting and
  relevant to your potential customers. Its
  important to spend enough time and budget on
  creating killer content which represents your
  brand and highlights its key selling points.
  influencer marketing agency in Navi Mumbai curate
  top-notch content for the users to engage with.
• Some ideas to focus upon might be
• Videos / podcasts
• Guides and tutorials
• Guest blogs
• Infographics
• Interviews with your influencers

7
Amplify influencer content on Facebook

• Last year Facebook made changes to its platform
  giving brands the ability to amplify influencer
  posts. Prior to this update when an influencer
  used to post about a brand on Facebook, that
  brand simply had to be content with one of two
  scenarios Either the post would reach the
  influencers network, or the brand could
  essentially re-purpose that post as
  brand-generated content. Now, brands have the
  option of scaling the reach of influencer-generate
  d content directly to their target audiences and
  all at the click of a button. Influencer
  marketing agency in Navi Mumbai develop
  customized strategies that would bring out the
  best awareness campaigns for your brand.

8
Activate content across social media channels

• For a balanced influencer campaign, ensure that
  you promote and share your influencer generated
  content across all your social media platforms.
  Target Facebook, Instagram, Linked In and
  Twitter, but also consider setting up a You Tube
  Channel as a supporting function. Ensure your
  other marketing efforts such as your website and
  e-mail marketing also convey the same content and
  messages to deliver a coherent strategy to your
  audience.
• Influencer marketing is big business for many
  brands who continue to focus and invest in this
  area, however it will become more important to
  small businesses. Getting your plans started now
  will stand you in good stead for the future.