ppt on digital marketing

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DIGITAL MARKETING
ZIMO INFOTECH LLP
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Keypoints
What is digital Marketing benifits of digital
marketing SEO PPC SMM Cntent Writing Digital
Marketing Measurement
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D I G I T A L M A R K E T I N G
Digital marketing refer to sell product and
services through the medium of internet. It
include search engine optimization, social media
marketing, pay per click. Digital Marketing
helps users to grown on internet
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Benifits-
Cost Effective Improved Conversion Rates Higher
Revenues Lead Generation Easy to measure
Instant feedback
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Objective
Reach the Right Audience Improve Conversion Rate
Organic Traffic Volume Reduce Bounce Rate
Engage Your Audience Maximise ROI
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Digital Marketing Tools
Google Trends. Google Keyword Planner
Ahrefs AppAnnie Serpstat SimilarWeb
Buzzsumo Facebook Audience Insights.
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WHAT IS SE O
SEO (Search engine Optimization) is the
technique of optimizing your website in a way to
Rank it on the Top pages of Google by making it
SEO friendly with the use of optimization
practices.
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Running paid Ads on Google to bring the targeted
traffic by showing your business on top of
Google with the use optimized targeted keywords.
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SMM
SMM is technique of running paid Ads on social
media like Facebook, Instagram LinkedIn etc
to increase the reach of your business
bringing target traffic
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CONTENT WRITING

• A Website content writer or web content writer
  is a person who specializes in providing
  relevant content for websites. Every website has
  a specific target audience and requires the most
  relevant content to attract business.

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