Contextual targeting

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Welcome to silverpush
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How Contextual Targeting Helps Improve Ad
Relevance?

• Contextual ads increase purchases significantly
  since they are effective for specific types of
  content.
• Contextual Targeting are more relevant than
  Behavioral Targeting 
• Contextual Advertising add value to the content.
• Contextual Targeting is privacy "friendly". It
  only uses content of the page.

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Computer Vision Transforming Contextual Targeting
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Contextual ads/ in -video ads

• One way that computer "see" is visual
  identification. Visual identification has 98
  accuracy rate.
• By this companies can gain tremendous advantage
  by analysing the behaviour of viewer(likes,
  dislikes, interest).

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Contextual ads/ in-image ads

• In this modern world companies are trying to
  bring revolution in ads and in-image ads are one
  of it.
• In-image ads are the type of ads where they
  identify what is in the image and according to
  that they display relevant ad.
• For example, an image where dogs are playing that
  would be a good place to advertise a dog food
  brand

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Facial Recognition For Feedback

• Feedback is the most important part of marketing
  as it describes if the customer is happy with the
  product and if he is happy how much he liked the
  product. Feedback helps to know the pros and cons
  of the product.
• Advertisers know that how much clicks, views,
  impression, conversion is happening in a given
  day.
• Facial recognition helps to identify the emotion
  and attention.

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Thank You