New SEO Trends You Need To Know

1
New
SEO Trends
You Need
To Know
Presented by Techwyse Internet Marketing
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BERT is here to stay

• BERT will have the most impact on conversational
  queries where prepositions like to and for
  matter to the meaning of the search query.
• But you can optimize for the intent behind search
  queries because intent matching is crucial to
  creating successful content.

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Optimising for voice search

• Voice-based shopping is expected to jump to 40
  billion in 2022.
• By 2024, the global voice-based smart speaker
  market could be worth 30 billion.
• 60 of smartphone users have tried voice search
  at least once in the past 12 months.
• 55 of teenagers are using voice search daily.

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Some tips

• Use the flavor of natural language in your
  content, fed with concise answers, satisfying the
  users voice search query.
• Voice search queries are usually longer than the
  typed ones. So include long-tail keywords and the
  practice of writing long-form content.
• If you want to rank on near me searches, start
  including correct addresses or locations for your
  local listings with the correct structured data.

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Videos Will be Crucial for SEO Strategy
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Here are some tips...

• Use an engaging thumbnail image to persuade
  people to click on the link and watch your video

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Here are some tips...

• Upload your video to multiple platforms.
• Add proper captions and include a transcript to
  every video you create.
• Optimize the title and description of your video
  and make sure your videos are mobile friendly.

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Link Building Strategies Are Evolving

• Here some strategies we should use in 2020
• Adding tools to your website for natural and easy
  link generation
• Broken link building
• Link building from unlinked mentions
• Skyscraper Method

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Local SEO Will Be More Important

• 46 of searches on Google already having local
  intent.
• Almost every local search converts into a sales
  either online and offline.
• Local SEO will increase in importance over the
  next few years

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What do we do?

• Focus on local or geo targeted search terms
• Make sure you have a Google My Business page for
  your company.
• Having a solid backlink profile is important.
• You need to have not just any backlinks, but the
  ones that Google deems locally authoritative.

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Other Search Engines Will Gain Popularity
While its unlikely that Google will lose its
popularity, there are other search engines out
there.

• Youtube
• DuckDuckGo
• Bing

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Thank You!
Presented by Techwyse Internet Marketing
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• Referenceshttps//searchengineland.com/2020-seo-t
  rends-that-will-influence-your-work-325232
• https//www.singlegrain.com/seo/seo-trends-2020/
• https//www.searchenginewatch.com/2019/12/12/top-e
  ight-seo-trends-for-2020/