Bettie Carmack - Marketing Strategy

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Marketing Strategy
Bettie Carmack
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Sales and Marketing Responsibilities
Marketing Strategy Fiscal Year 2020
sales function is following up with the leads
generated by a marketing department. Successful
businesses usually develop a structured handoff
process so that each marketing-qualified lead
receives appropriate and timely follow-up from a
sales team member.
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The Role of Technology
Marketing Strategy Fiscal Year 2020
Todays technology has a key role in sales and
marketing. It also has a role in facilitating
collaboration between the two business units.
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How to Improve a Sales and Marketing Department

• The effort to improve a sales and marketing
  department is ongoing. However, it begins with an
  understanding of the role of each service so
  that a business can establish clear and
  reasonable goals.

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