OMNI-CHANNEL REWARDS PLATFORM (1)

1
OMNI-CHANNEL REWARDS PLATFORM
2

• Introduction
• Turning customers into brand loyalists is made
  easier with the Rewards driven Loyalty  Programs.
  
• Customers are driven by their own goals and will
  be loyal to the company that can fulfill them
  best.
• It doesnt matter if they have a positive history
  with your brand, if a competitor puts a better
  offer on the table then the customer is going to
  take it. 

3
How to Build Customer Loyalty?

• Adopt an omni-channel messaging platform
• Build credibility through customer interactions
• Deliver added value
• Share positive customer experiences
• Reward your customers

And thats where customer Rewards Programs come
in.
4
What is Rewards Program?

• Simple, it is a marketing strategy that
  rewards loyal customers who frequently engage
  with a brand. Everyone loves receiving something
  for nothing. Rewarding  a purchase is an
  excellent way to reinforce a buying decision your
  customer just made.

5

• Did you know that increasing customer
  retention rates by 5 increases profits by 25 to
  95? Loyal customers contribute to your
  bottom-line in a multitude of ways they bring
  in new customers through recommendation, they are
  more likely to make higher repeat purchases and
  higher Average Order Value (AOV).

Thats why at Redtie, we believe that creating a
customer-centric culture begins long before
creating a rewards program.
6
Why Rewards?

• By rewarding customers with redeemable
  rewards, you increase your customers average
  order value and encouraging them to invest in
  your brandmeaning theyre less likely to switch
  to a competitor. Its also a good idea to deliver
  additional value to customers, potentially by
  inviting them to participate in an online
  community associated with the product.

7
Well, how to reward customers?

• As a brand, you would want to be present
  wherever your customers are, right? Here
  comes Omni-channel Rewards Platform to
  encourage customers to earn and redeem rewards
  across multiple channels (text, email, voice,
  social media, app, web, in-store etc.) where your
  brand has a presence.

8
Reward For Initial Engagement

• Once a new customer engages with your brand,
  make sure you reward them. A great way to do this
  is to reward customers for social following or
  email opt-ins. This gives you a chance to push
  special offers and reward redemption options to
  these new customers.

9
Reward For Purchase

• Most customers expect to be rewarded when
  they make a purchase. Encourage your customers to
  give feedback on your products and your rewards
  program. A simple reward for sharing their
  opinion goes a long way here!

10
Benefits Of Omni-channel Rewards Platform

• The primary objective of a rewards program is
  to retain existing customers and encourage repeat
  purchases. An Accenture Report found that 66 of
  US consumers spent more on brands that they were
  emotionally connected or loyal to.

11
Here are some interesting insights about the
power of rewards programs

• 70 of members consider Rewards Programs to be
  part of their relationship with a company.
• An effective rewards program can increase a
  brands market share by 20.
• 84 of consumers said they are more likely to
  visit an online website with a rewards program.

12
Rewards with messages? Whats that?

• It is about respecting the receiver of the
  message. Reward them for receiving and reacting
  to messages from your business. By rewarding
  them, you convey that you respect their time.
  Positive engagement !

13
How does anyone send rewards ?

• Anyone with a Redtie account can send rewards via
  SMS, Phone Call or Email. Rewards may also be
  given as a result of an action such as scanning a
  QR code or participating in a survey (which in
  turn generate a message in one of the supported
  channels)
• When your customers read and engage with your
  messages and brand, reward them with units of
  TieCoins which they can collect and cash them out
  using Venmo or PayPal.

14
What is TieCoins?

• TieCoins is the currency of the reward programs.
  These rewards units are directly redeemable for
  cash.
• The receiver may receive rewards from multiple
  businesses. When they need to cash it to , they
  go to www.tiecoins.com and initiate the Sell.
  The cash is deposited using Venmo or Paypal.
• Getting started is easy, sign up
  at www.getredtie.com, create an account, write
  short and to the point text messages determine
  how many TieCoins to attach to a message and
  send, its that simple.

15
Conclusion

• Traditional marketing dont work. But rewards
  attached toprograms a message do and it costs
  pennies. Offering customer rewards programs is a
  great way to get more loyal customers and keep
  your brand top of mind. The key to making it work
  is understanding your customers and improving how
  you provide value to them.