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OMNI-CHANNEL REWARDS PLATFORM (1)

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Omni-channel Rewards Platform encourage customers to earn and redeem rewards across multiple channels like text, email, voice, social media, etc – PowerPoint PPT presentation

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Title: OMNI-CHANNEL REWARDS PLATFORM (1)


1
OMNI-CHANNEL REWARDS PLATFORM
2
  • Introduction
  • Turning customers into brand loyalists is made
    easier with the Rewards driven Loyalty  Programs.
  • Customers are driven by their own goals and will
    be loyal to the company that can fulfill them
    best.
  • It doesnt matter if they have a positive history
    with your brand, if a competitor puts a better
    offer on the table then the customer is going to
    take it. 

3
How to Build Customer Loyalty?
  • Adopt an omni-channel messaging platform
  • Build credibility through customer interactions
  • Deliver added value
  • Share positive customer experiences
  • Reward your customers

And thats where customer Rewards Programs come
in.
4
What is Rewards Program?
  • Simple, it is a marketing strategy that
    rewards loyal customers who frequently engage
    with a brand. Everyone loves receiving something
    for nothing. Rewarding  a purchase is an
    excellent way to reinforce a buying decision your
    customer just made.

5
  • Did you know that increasing customer
    retention rates by 5 increases profits by 25 to
    95? Loyal customers contribute to your
    bottom-line in a multitude of ways they bring
    in new customers through recommendation, they are
    more likely to make higher repeat purchases and
    higher Average Order Value (AOV).

Thats why at Redtie, we believe that creating a
customer-centric culture begins long before
creating a rewards program.
6
Why Rewards?
  • By rewarding customers with redeemable
    rewards, you increase your customers average
    order value and encouraging them to invest in
    your brandmeaning theyre less likely to switch
    to a competitor. Its also a good idea to deliver
    additional value to customers, potentially by
    inviting them to participate in an online
    community associated with the product.

7
Well, how to reward customers?
  • As a brand, you would want to be present
    wherever your customers are, right? Here
    comes Omni-channel Rewards Platform to
    encourage customers to earn and redeem rewards
    across multiple channels (text, email, voice,
    social media, app, web, in-store etc.) where your
    brand has a presence.

8
Reward For Initial Engagement
  • Once a new customer engages with your brand,
    make sure you reward them. A great way to do this
    is to reward customers for social following or
    email opt-ins. This gives you a chance to push
    special offers and reward redemption options to
    these new customers.

9
Reward For Purchase
  • Most customers expect to be rewarded when
    they make a purchase. Encourage your customers to
    give feedback on your products and your rewards
    program. A simple reward for sharing their
    opinion goes a long way here!

10
Benefits Of Omni-channel Rewards Platform
  • The primary objective of a rewards program is
    to retain existing customers and encourage repeat
    purchases. An Accenture Report found that 66 of
    US consumers spent more on brands that they were
    emotionally connected or loyal to.

11
Here are some interesting insights about the
power of rewards programs
  • 70 of members consider Rewards Programs to be
    part of their relationship with a company.
  • An effective rewards program can increase a
    brands market share by 20.
  • 84 of consumers said they are more likely to
    visit an online website with a rewards program.

12
Rewards with messages? Whats that?
  • It is about respecting the receiver of the
    message. Reward them for receiving and reacting
    to messages from your business. By rewarding
    them, you convey that you respect their time.
    Positive engagement !

13
How does anyone send rewards ?
  • Anyone with a Redtie account can send rewards via
    SMS, Phone Call or Email. Rewards may also be
    given as a result of an action such as scanning a
    QR code or participating in a survey (which in
    turn generate a message in one of the supported
    channels)
  • When your customers read and engage with your
    messages and brand, reward them with units of
    TieCoins which they can collect and cash them out
    using Venmo or PayPal.

14
What is TieCoins?
  • TieCoins is the currency of the reward programs.
    These rewards units are directly redeemable for
    cash.
  • The receiver may receive rewards from multiple
    businesses. When they need to cash it to , they
    go to www.tiecoins.com and initiate the Sell.
    The cash is deposited using Venmo or Paypal.
  • Getting started is easy, sign up
    at www.getredtie.com, create an account, write
    short and to the point text messages determine
    how many TieCoins to attach to a message and
    send, its that simple.

15
Conclusion
  • Traditional marketing dont work. But rewards
    attached toprograms a message do and it costs
    pennies. Offering customer rewards programs is a
    great way to get more loyal customers and keep
    your brand top of mind. The key to making it work
    is understanding your customers and improving how
    you provide value to them. 
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