Statistics-Backed Reasons Why Content is Still Working

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Statistics-Backed Reasons Why Content is Still
Working
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Content is still working owing to the increasing
number of internet users, individuals spending
more time on social media, and businesses
investing more to convert and beat the competition
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1. PEOPLE ARE SPENDING MORE TIME ON SOCIAL MEDIA
In 2019, around 45 of the world population spent
2 hours and 23 minutes on social media. Back in
2018, it was 1 hour and 30 minutes.
Facebook and Google also generate the most ROI
for companies compared to other websites. With
the emergence of apps like TikTok, social media
has become one of the top sources of content
marketing.
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2. SEO Content IS THE MOST EFFECTIVE MARKETING
STRATEGY FOR 67 OF MARKETERS
A survey conducted in 39 countries and among 1200
marketers by SEMrush found that 67 of marketers
say SEO content to be the most effective
marketing strategy. 51 of the surveyed also said
that repurposing content also worked effectively.
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3. GOOGLE PROCESSES 40,000 SEARCHES EVERY DAY
Google sees more than 40,000 searches per day.
The total number of searches per day, thus,
becomes over 3.5 billion.
The importance of Google as a search engine
cannot be stressed enough. As these numbers
increase, content becomes more and more crucial
for you to invest in and reach your target
audience.
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4.
70
OF MARKETERS ARE INVESTING IN CONTENT MARKETING
As per HubSpot, 70 of marketers are actively
investing in content marketing. 60 also say that
it is either extremely important or very
important for them.
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5.
74 Of MARKETERS ARE INVESTING IN SOCIAL MEDIA
MARKETING
Globally, social media marketing is the top
investment for 74 marketers as per HubSpot.
After Facebook, Instagram has proved to be the
best platform for content marketing, and that has
been justified by flower delivery start-up Bloom
Wild.
Nicobar, a lifestyle brand that launched in 2016,
used Instagram to market their products. They not
only reported 5x return on ad spent but also 30
lower overall cost per purchase.
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6. 96 OF CONTENT MARKETERS SAY THEIR AUDIENCES
HAVE TRUST IN THEM
As per CMI, 96 of content marketers say that
their audiences consider their company as a
trusted one. (95 of such companies are committed
to content marketing at some point).
As per the Content Marketing Institute, there has
been a 69 increase in audio/visual content
between 2018 and 2019 for B2C marketers.
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7.
77
INDIVIDUALS READ BLOGS REGULARLY
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These were the only the few reasons why content
has worked in the past and is still working in
2020.
So yeah, ranking in the 1st SERP of Google is
crucial. And, for that, you need content.
Superior, planned, and scheduled content.
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