Local Seo Vs Organic Seo

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Local Seo vs Organic Seo
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• Search Engine Optimization, better known as SEO,
  involves boosting the online visibility of your
  website. Proper SEO helps your website to rank
  high in the organic or natural search results of
  different search engines such as Google, Bing,
  DuckDuckGo, etc. However, just like any other
  modern tech, SEO is also a rapidly changing
  landscape. Local SEO, combined with Organic SEO
  can take your online visibility to new heights.

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What Is Organic SEO?

• Organic SEO involves optimizing your website to
  rank high on search results for relevant
  keywords. In other words, organic SEO is all
  about making your website Search Engine friendly.

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These steps can help improve Organic SEO for your
website

• Having relevant content targeting search intent
• Optimizing meta-tags
• Having high-quality internal and external links
• Securing your website
• Increasing website load speed
• Making the site mobile-friendly, and more!

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• Organic SEO can help direct more targeted
  traffic to your website through matching customer
  problems with keyword search queries and creating
  highly relevant content that addresses the
  solution to those problems. It can also establish
  you as an expert in your industry. But best of
  all, Organic SEO is less expensive and more
  effective than paid search such as Google AdWords.

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What Is Local SEO?

• Local SEO and local intent go hand in hand. It
  involves promoting products and services of local
  businesses to local customers. In other words,
  Local SEO focuses on content, on-page
  optimizations, and link building of local
  brick-and-mortar businesses to appear on local
  search results.

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These steps can help improve Local SEO for your
website

• Having up-to-date profiles on Google My Business
  (GMB), Apple Maps and other relevant search and
  maps services.
• Google reviews
• Great inbound and outbound links.
• Getting cited by other sites and verifying the
  name, address, and phone information in them.

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• If you are a brick-and-mortar store, or any
  local business, you cannot avoid Local SEO. Local
  SEO increases foot traffic to your store, and
  connect your business with ready to buy
  customers. In fact, according to Marketing
  Charts, 78 of small businesses now believe that
  new customers find them through search engines!

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Local SEO vs. Organic SEO

• When optimized properly, both Local and Organic
  SEO efforts will help improve your website
  rankings. However, Local SEO and Organic SEO
  usually do not target the same position on search
  rankings.

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• In fact, optimizing a business for local SEO has
  a lot to do with location. Search Engines need to
  know exactly where your business is located so
  that when a customer does a local search, they
  can display the businesses that are located there.

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• In other words, organic search results are
  totally independent of the locations where local
  search results have a geographical component and
  usually helps local brick-and-mortar business.
• Local SEO Or Organic SEO, Which One Should You
  Go For?
• In Local SEO, if you have relevant and trusted
  locations, Search Engines will favor you more and
  rank you higher in search results.

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• If you optimize your website for both Organic
  and Local SEO, it will increase your chances to
  appear more on Search Engine result pages and
  boost traffic to your website. The end result of
  SEO is better natural access to as many potential
  customers as possible.

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End Words

• Investing time and resources in both local and
  organic SEO can be expensive. If you are a
  startup or a small business servicing a
  particular area, the best advice would be to
  integrate Local SEO and focus on it more to boost
  your business.

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• However, having a strategy for both Local and
  Organic SEO is the best way to drive up the
  online and offline traffic to your business. Blue
  16 Media, a Virginia SEO company experienced in
  handling the rapidly changing SEO landscape, can
  help you implement both Organic and Local SEO and
  get you listed on the first page of Googles
  search results.