Why Backlinks are The Backbone of your SEO Campaigns? - PowerPoint PPT Presentation

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Why Backlinks are The Backbone of your SEO Campaigns?

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Title: Why Backlinks are The Backbone of your SEO Campaigns?


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(No Transcript)
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Strategies and Services
Why Backlinks are The Backbone of your SEO
Campaigns?
May 2020
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Inbound Links or Backlinks are the links that are
directed towards your website, it doesnt get
more simple than that. These are the building
blocks to a well-optimized website.
May 2020
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A huge number of backlinks is one factor of a
websites popularity or importance with search
engines. Search engines, i.e., Google, Bing, or
Duck Duck Go give more credit to websites that
have high DA backlinks and consider those
websites more relevant in a search query. So, let
us dig deep into the importance of backlinks
why they matter the most for your business
website. It will only take a few minutes to
understand the lowdown!
Strategic Tactics. Clear Solutions.
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Backlinks Are Reputation Management Tool for
Google
  • Google isnt human, unfortunately! Although the
    algorithms are created and operated by actual
    human beings, the software does not have a human
    brain. Although, this seems to have some
    advantages but team Google is playing catch-up
    when it comes to determining high-ranking
    websites. For this part, Google uses backlinks
    as a reputation management tool. Since the whole
    point is to direct searchers towards the best
    possible result for their query they wont point
    them towards a site that writes for elephants.
    Instead, they want to point them to a popular
    website because a popular website means it has
    credibility, good reputation, and can be trusted.

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Uinta Digital
Lets simply this, which website would you pick
from the following? A website with five
backlinks A site with 250 backlinks I know
youre going to choose the option b. Yes,
Google and you will be on the same page, simply
because we all think and know that popular,
credible, and backlink-rich websites are more
reliable.
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Uinta Digital
Backlinks Are the Driving force of Traffic
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I am not going to beat around the bush with the
whole, Google prioritizes the best possible
result talk that I may have (hypothetically)
bored you with. However, that same idea comes
into the spotlight when we are talking about the
additional benefit of referral traffic to your
website through your rich backlinks. Take it in
this way Google will simply ignore a website
that does not get any traffic. Logically, it
would sit lower down in the SERPs. However,
websites with lots of traffic are reliable,
trustworthy, and offer some valuable content
right? No matter whether it is through social
media, guest posts, local listings, or directory
submissions, anyone who clicks a link and lands
on your website helps to amplify your referral
traffic.
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Uinta Digital
  • Appropriate Backlinks Boost Your Credibility

Backlinks are also important because they boost
credibility and helps in increasing the
reliability of your blog or business website.
Take your understanding from this If a camera
manufacturer has a backlink profile with inbound
links from photography blogs and
photography/camera news websites, you would think
they were more trustworthy, right. If relevant
blogs from the industry are linking to their
content, it can be safely assumed that they must
be manufacturing or sharing something of great
value.
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Uinta Digital
However, if a camera manufacturer were to fill
their backlink profile with links from clothing
blogs and pet stores, it would have the opposite
effect. Google will be like, Is this website
really a respected source in the camera
industry? and that second-take is all it ll
take to cost you those high SERP rankings. You
need to remember this Google uses backlinks to
determine your online reputation. Collecting
backlinks from low authority or already penalized
places will not get you anywhere, especially if
its not relevant. In fact, it could have a
drastic effect, and Google may penalize your
website for that matter. So, if you want to
implement your own link building strategy, aim
for backlinks from relevant, high-quality sites
with a Domain Authority of 35. These websites
have a better, reputable audience and a
superior chance of landing good traffic to your
website.
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Do You Need a Well-thought SEO Strategy?
SEO Strategy
As an agency specializing in SEO, Uinta
Digital has been helping small businesses to push
themselves at the top of Googles search results
pages since 2015. Over the years, our team of SEO
magicians has expanded and weve become one of
the leading SEO service providers in Utah. Our
range of complementary strategies has expanded.
We simply guarantee the first page of Google and
if you need a free consultancy, contact us here.
www.uintadigital.com
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ThankYou..
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