DIGITAL MARKETING EXPLAINED by Digital sky 360

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DIGITAL MARKETING EXPLAINED
Digital Marketing is a broad term refers to
Techniques / Methods / Strategies used to market
your products or Ser- vices digitally using
different Accessible devices such as Mobile
phones, Computers, Laptops, LedTvs, Tablets,
etc. Businesses leverage these mediums and
various methods like Social media marketing /
Search engine marketing / In-app marketing etc.
to attract, engage and generate leads of their
respective consumers either in B2B or B2C
businesses by Digital marketing agency. Digital
marketing comprises methods like SEO ( Search
engine Optimisation ), SMM ( Social media
marketing ), E-Mail marketing, Google platforms,
Facebook, Linkedin, Twitter or even Youtube, etc.
in order to strategized tech- niques of
targeting consumers.
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Lets go back to 1990 !!
Its tough to imagine the digital space without
services of Google like Gmail / Google Chrome /
Google search / Maps / Youtube( taken over by
Google ) but if we still try and peep into the
Era back in year 1990 when this whole
Multi-billion dollar industry initiated, where
the current valuation of Search engine industry
is rated at US 14.87 Billion and is expected
to reach 55.6 billion by 2025 though if we try
and see the history its very interesting. Digita
l marketing was born in the year 1990 because the
First Search engine was ever created then was
called Archie Founded by Alan Emtage from
Montreal, though he didnt earn anything off his
invention as he didnt Patent his innovation and
Archie was able to index only FTP Sites as
webpages were not invented then. A few years
later in 1994 Yahoo was born, Founders Jerry
Yang and David filo incorporated Yahoo on 2nd
March 1995, this was the year when Web-based
emails started and companies like AOL / HOTMAIL
/NETSCAPE /Yahoo mail entered in the space of
Digital marketing and majority traffic was
received by AOL and it should not surprise many
people who were cogent in 1998, The first Online
marketing tool was Email / Web Chat. In the same
year, Google was Formed by Larry Page Sergey
Brin who introduced single box homepage and
thats where links started forming and Google
introduced us to its first algorithm i.e Page
Rank named after its Founder I.eLarry Page
which is a way of measuring the importance of Web
pages. In year 2000 Google introduced Ad words
which is a platform for Search and display ads
by 2004 Online market- ing and Advertising
industry started booming.
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The decade of 2000 -2010 was a Revolution
Facebook went live in the year 2004, Linkedin
founded in the year 2006, Instagram in the year
2010, Google Chrome 2008, Apple launched its
revolutionized PDA operated with IOS in the year
2007 all these applications in the digital space
have literally changed the way of communications
and computing upside down. Impact of Major
Google Algorithm Updates in Digital marketing
space Explained in brief by digital marketing
agency ahmedabad. PANDA 2011 The change aimed
to lower the rank of low-quality sites or thin
sites, in particular content farms, and
return higher-quality sites near the top of the
search results. PENGUIN 2012 meaning that
the presence of a large number of low-quality
links pointing to one page of your website could
result in a reduction of Googles trust in your
entire website. HUMMINGBIRD 2013
Hummingbird places greater emphasis on natural
language queries, considering con- text and
meaning over individual keywords. PIGEON 2014
This update provides the results based on the
user location and the listing available in the
local directory. MOBILE GEDDON 2015 The
main effect of this update was to give priority
to websites that display well on smartphones and
other tabular or mobile devices
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Google Rank Brain
DIGITAL MARKETING EXPLAINED
Google Mobile Friendly
Google Piret
Google Panda
Google Pigeon
Google Possum
ALGORITHM UPDATES
RANK BRAIN 2015 RankBrain is a component of
Googles core algorithm which uses machine
learning, to deter- mine the most relevant
results to search engine queries POSSUM 2016
The update will filter out similar listings for
industry and location in the same way it would
nor- mally filter out a businesss second
listing FRED 2017 Google Fred is an algorithm
designed by Google to target black-hat tactics
that are connected to overly aggressive
monetization. Google Fred specifically looks for
excessive ads
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Modern Digital marketing has Revolutionised
Advanced over time

• The ongoing advancements in the voice-activated
  capabilities of devices are making voice search
  very popular resulting in increasing
  opportunities for the market.
• As smartphone Searches are getting popular
  marketers continue to leverage micro-moments to
  attract their audiences attention, These are
  the moments where customers are looking for a
  particular thing and when their intention is at
  decision stage they get drawn to the brand and
  leave with higher brand recall value.
• Live streaming content is effective because its
  free, takes a short time to produce while it
  offers a real-time user engagement, and viewers
  use your content based on your time.
• Programmatic advertising means using AI (
  Artificial Intelligence ) to automate ad buying
  so you can target more specific audiences, Its a
  Real-time bidding ad platform that can use
  various data-driven targeting options derived
  from Various buying behaviors of consumers across
  the digital space, Its a method that automates
  the process of identifying and displaying
  relevant ads across millions of possible
  placements using data-driven technology.
• Content marketing by Digital marketing agency
  ahmedabad is trending higher than ever before, As
  users are getting more experiential centric and
  looking for personalization research suggests
  that Content marketing trend is increasing
  drastically be it Blogs, Video content, Podcasts,
  webinars, Vlogs, etc.
• Social media, The ever-growing portfolio of
  digital channels connecting people across the
  world. There are more than 4 billion active
  users only comprising two leading social media
  channels i.e Facebook and Instagram where
  content is widely spread and these channels are
  used as great Advertising platforms. The social
  messaging platforms like FB Messenger / WeChat /
  Whatsapp along with the technique of Automated
  bots have been picked up really well too.
• Thank you.