7 Salon Marketing Trends that will Boom After Lockdown

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7 Salon Marketing Trends that will Boom After
Lockdown
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1. Home Services
Be prepared to get a lot of calls for people
asking home services. Be it a manicure,
pedicure, waxing or massages, people might
prefer home services instead of going out.
Especially women will be more than happy to get
these services tailored according to their needs.
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2. Maximize Your Social Media Platforms
Social media platforms for your salon business
will help you establish your image. To maximize
your efficiency, make sure all your staff
members are on social media. Make sure that
they are aware of your plan to maximize your
social media platform.
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3. Salon Marketing Apps
Hair cuts are not the only thing thats
happening in a salon. Just like all other
business areas, technology, customer service
and business processes play an important role in
a salons success.
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4. Video Marketing
Video marketing is a really effective trend to
strengthen a beauty salon digital marketing
strategy. Moving visuals are more interactive
than text ads. You can make small videos of your
stylists working their magic, or you can go
Live on Instagram stories to give your customers
a little sneak peek behind the scenes.
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5. Collaboration with Influencers
Users are more conscious of the things they use
and buy these days. Organic and chemical-free
products are more in demand due to this. They
believe that organic products are more friendly
and safer alternative rather than going for the
traditional beauty products.
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6. Geo-Targeting
Targetting customers within your vicinity is
important. If you are looking at digital
platforms like a salon marketing solution then
you need to know who, when and where you should
target your audience.
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7. Diverse Offerings
Salons can invest in a wide range of services
and products related to hair, skin and beauty.
In order to compete with other competitors in
the market, you need to make sure that you are
always one step ahead.
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Reach Us

• www.mydigisalon.com
• mydigisalon_at_gmail.com