Ad campaigns

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Google ads or Facebook ads. Which is your pick?
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Google ads or Facebook ads. Which is your pick?

• The new online advertisers always face the
  dilemma of Google Adwords or Facebook social ads.
  The adversarial ways of Google and Facebook
  ads are not confidential and their long-standing
  rivalry is quite visible through the media
  outlets and other sources. Google is widely
  searched by almost unanimously by the entire
  world population and Facebook is the first-ever
  social media platform to reach such high
  acceptance and popularity. The level of audience
  reach of both the platform is undeniable and
  freaking huge. So, which is the suitable platform
  for your digital marketing?

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• Benefits of Google ads audience
• A wide ground of audience As mentioned above,
  Google is searched almost unanimously by the
  entire global population. According to a survey,
  there are 40,000 search queries every second and
  a sum of more than 1.2 trillion web searches per
  year. It is potential of Google to increase its
  audiences in the future ahead. No search engine
  provides a potential audience for your
  advertisement like Google. The exposure to a vast
  potential audience is excellent for digital
  marketing
• Fair play Paying high for advertising in Google
  ads is not the rule. The quality and most
  importantly the relevance of the ad is the real
  game. The advertisement should be relevant to the
  user to ensure reaching far.
• Range of ad formats While the format of ads was
  initially text-based, there is a number of new
  features that have been introduced to the
  advertisers to make the ads more appealing to the
  potential customers. Ad extensions, site links,
  location targeting, shopping ads are some of the
  features in this wide belt.

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• Advantage of Facebook ads
• Visual appeal
• Unlike the dizzy text, Facebook is a very
  colorful and visually strong platform. The
  contents of the ads are very cleverly but
  effortlessly blended with the news feed that it
  compels the user to appreciate the quality of the
  ads and its persuasion.
• Immense popularity
• Until the last few years, it was needless to say
  that Facebook is a monopoly in the market of the
  social media platform. Even now it is the most
  used social platform. More than one-fifth of the
  global population uses Facebook and this number
  excludes the deactivated and inactive accounts.
  With such immense popularity, Facebook ads are a
  golden maneuver in your digital marketing
  strategy.

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• Excellent ROI
• Apart from the exposure and high-quality content
  ads, the return on investment is especially
  skyrocketing. Although the budget of different
  Facebook ads vary differently but Facebook ads
  are very much affordable, considering the
  quality, impact on the audience and the potential
  profit of the advertiser.

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• After knowing the advantages of both the
  platforms, you need to analyze which is more
  suitable to advertise your content- Google ads or
  Facebook ads. After the studying, the whole
  matter of Google AdWords and Facebook ads we
  realize that both of them are an equally powerful
  platform in the virtual level and the
  high-quality ad contents championed by both the
  platforms will only persuade the users. So rather
  viewing them in a ring of rivals against one
  another, we must utilize the very excellent
  digital marketing platforms as complementary to
  one another. Use both paid search and paid social
  in your strategy to gain the maximum profit from
  your content.

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• THANK YOU