Digital marketing strategy for elections

1
What should be the digital marketing strategy for
Elections?
DGTLMart.com
2
What should be the digital marketing strategy for
Elections?

• Digital marketing is one the most efficient way
  for two way communication. First and the foremost
  thing required is to have a Mobile Friendly
  Website and then optimize site for Local Search.
  Have a Clear Call to Action.Social media is a
  best way to connect with people, do regularly
  post on Social Media. Many social media website
  provide tools to target local people. You also
  have to post things that are actually relevant
  and useful to your audience. Include multimedia
  posts, media like photos and videos can also be
  helpful to your social media strategy. Make sure
  that they always fit with your overall goals and
  include a call to action. Advertising on social
  sites like Facebook can help you increase your
  reach and gain an audience but have to make sure
  that your campaigns target relevant customers in
  your area.

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3

• Ads on Facebook, LinkedIn, and Twitter can be
  used to set up on your own. You can select a
  target audience for your ads based on potential
  customers demographic information, geographic
  location, and interestsall at reasonable prices.
  Some guidance is still recommended to ensure the
  best use of your ad dollars. Location-based
  services like Foursquare and Facebook Places give
  you the ability to learn a lot about your
  customers.
• Search engine marketing can also be used to
  target people in Faridabad. Platforms like Google
  allow for local targeting. And with the right
  strategy, you can reach audience and can create
  awareness. Choosing relevant keywords help in
  targeting audience.  Online reviews are also
  incredibly important one should make sure that
  you regularly monitor sites like Yelp and
  Facebook to see if any action needs to be taken.

4
Negative reviews should be manages tactfully,
every situation is different, but an apology and
acknowledgement of their experience can sometimes
go a long way.

• Different channels that can be use in campaign
  are
• SMS marketing
• Email Marketing
• Social Media
• Youtube
• Search engine marketing
• Integration with local websites
• Blogging

Video is a fantastic way to engage with
prospectsboth on your website and on search
engines like YouTube and Vimeo. Creating Videos
to share your thoughts can help in reaching more
and more audience and putting your view in front
of people.
DGTLMart.com
5

• THANK YOU