Digital marketing strategy for elections - PowerPoint PPT Presentation

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Digital marketing strategy for elections

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Title: Digital marketing strategy for elections


1
What should be the digital marketing strategy for
Elections?
DGTLMart.com
2
What should be the digital marketing strategy for
Elections?
  • Digital marketing is one the most efficient way
    for two way communication. First and the foremost
    thing required is to have a Mobile Friendly
    Website and then optimize site for Local Search.
    Have a Clear Call to Action.Social media is a
    best way to connect with people, do regularly
    post on Social Media. Many social media website
    provide tools to target local people. You also
    have to post things that are actually relevant
    and useful to your audience. Include multimedia
    posts, media like photos and videos can also be
    helpful to your social media strategy. Make sure
    that they always fit with your overall goals and
    include a call to action. Advertising on social
    sites like Facebook can help you increase your
    reach and gain an audience but have to make sure
    that your campaigns target relevant customers in
    your area.

DGTLMart.com
3
  • Ads on Facebook, LinkedIn, and Twitter can be
    used to set up on your own. You can select a
    target audience for your ads based on potential
    customers demographic information, geographic
    location, and interestsall at reasonable prices.
    Some guidance is still recommended to ensure the
    best use of your ad dollars. Location-based
    services like Foursquare and Facebook Places give
    you the ability to learn a lot about your
    customers.
  • Search engine marketing can also be used to
    target people in Faridabad. Platforms like Google
    allow for local targeting. And with the right
    strategy, you can reach audience and can create
    awareness. Choosing relevant keywords help in
    targeting audience.  Online reviews are also
    incredibly important one should make sure that
    you regularly monitor sites like Yelp and
    Facebook to see if any action needs to be taken.

4
Negative reviews should be manages tactfully,
every situation is different, but an apology and
acknowledgement of their experience can sometimes
go a long way.
  • Different channels that can be use in campaign
    are
  • SMS marketing
  • Email Marketing
  • Social Media
  • Youtube
  • Search engine marketing
  • Integration with local websites
  • Blogging

Video is a fantastic way to engage with
prospectsboth on your website and on search
engines like YouTube and Vimeo. Creating Videos
to share your thoughts can help in reaching more
and more audience and putting your view in front
of people.
DGTLMart.com
5
  • THANK YOU
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