poojaiyer (1)

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Lockdown A Favourable Time For SEO
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(No Transcript)
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• While Coronavirus is taking over the world and
  its people, it is also gobbling up businesses.
  This situation is forcing the business owners to
  take the edge off their digital marketing game.
  However, this is a misconception of the highest
  order.
• Lockdown shouldnt deter you from continuing your
  business and building your online presence. Most
  of the businesses may forget the importance of
  SEO in Digital Marketing as a whole. These
  efforts should continue, principally for small to
  medium-sized businesses.

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Keeping your website updated and optimized

• Optimization of a website is very crucial to get
  traffic and to maintain a particular level over
  the search engine. The main aim is to get traffic
  from diverse sources and also to get repetitive
  visitors. It will take four to six months for SEO
  to start showing results. This is generally
  accurate but keep in mind that this is when we
  start seeing results, and that SEO results grow
  over time.
• When we say that we need to do SEO during
  lockdown, the primary reason for the same is that
  people are browsing the internet just about every
  hour of every day, and will surely land on your
  business website some or the other time. The
  impression created on the audience will be
  massive when they notice that the site is still
  optimised and user-friendly in terms of the user
  journey despite the bedevilling pandemic and the
  subsequent lockdown.

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Maintaining the SEO effort

• With that being said about the audience
  perspective, the business perspective focuses
  mainly to maintain your SEO efforts so as to not
  lose your organic search results. Even if it
  ranks down, there are still high chances of
  retaining them and improving them since the SEO
  efforts are still constant.
• We always talk about the competitors when we have
  full-blown SEO conversations where we think of
  strategies to rank better than them. Well, this
  is the right opportunity to rank better as most
  of the competitors may have gone in panic mode,
  since there are no SEO efforts vis-à-vis the
  misconception that I mentioned initially.

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Importance of Local SEO

• If you havent yet stepped into the domain of
  local SEO, then this can be a stellar move to
  grow your business in terms of brand awareness.
  Google My Business provides a plethora of options
  starting from adding the business name to the
  opening and closing time of your business. You
  can use this to your advantage by telling your
  customers if you are open or not during lockdown
  and also inform them of your reopening.
• You can also increase website traffic by
  providing links back to your website in the
  content that you post on your Google My Business
  page. You can take this time to post your
  business on local business listing websites, so
  that it becomes easy for the people who are
  interested in your services/products to find you
  after the lockdown ends, thereby leading to a
  boost in relevant audience.

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Content does matter

• Content plays an important role in driving
  relevant audiences to your website. While there
  is much more to do at home, some people will
  still have the time to catch up on their reading.
  Given the state of mind, they would be expecting
  great content and whats better than providing it
  in the field of your expertise which would also
  count as an opportunity to reach the targeted set
  of people. Posting great expertise-specific
  content also helps in showing the audience that
  you are an authority in that field, thereby
  strengthening your brand name.
• Conclusion
• The lockdown gives us surplus time to work on our
  strategies alongside the SEO efforts since most
  of the competitors would have taken their foot
  off the pedal. Coronavirus has ended lives,
  businesses, jobs and even relationships. However,
  humanity will still be taking a leap forward. The
  show must go on. When the pandemic comes to an
  end, we are going to be ready to rebuild our
  businesses.
• So why not start it as early as possible i.e.
  NOW! This is the perfect time to use SEO to its
  maximum potential. If you need help for SEO
  services, you can reach us via the chat option
  present on the right bottom of the screen.

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Stay home. Stay safe!

• THANK YOU
• FOR MORE INFORMATION, VISIT https//digichefs.co
  m/lockdown-a-favourable-time-for-seo/