Future Of SEO: How AI & ML Impact Business

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• Session 1

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• Search Engine Optimization, you would have often
  heard about this term, and if you have landed on
  this page, then you would be knowing about the
  same and want to explore how AI can impact SEO.
  One of the key functions of SEO is to increase
  the ranking of the website and drive more traffic
  towards it. There are various things that work
  towards this. 
• When we talk about some of the most advanced
  technologies, then AI and ML are something that
  you cannot ignore. In recent years, we have seen
  a growing use of both these technologies to
  transform the functioning of machines. These
  technologies are being used to develop new
  applications and software that will eventually
  enable the machine to promote human-like thinking.

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• Over a period of time, SEO has also modified, and
  there are various changes that have emerged in
  it. But, one of the biggest changes that we have
  seen is when Google introduced RankBrain in 2106.
  This is a machine learning algorithm that
  identifies patterns and bucket data it
  eventually led to the identification of a new
  system that led to analyses of new Google
  Search. After this, SEO has changed a lot. It has
  evolved with the use of AI and ML, thereby
  creating a better search result. And in the years
  to come, we are going to witness the impact of
  SEO via images, videos, voice search, and
  pre-trained models.

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How is AI going to impact the content strategy?

• One of the first areas that we need to consider
  is the content strategy. In the times to come,
  content is going to be the king, and it greatly
  impacts SEO. Every company is now emphasizing
  creating content that is user-engaging, and at
  the same time, it can impart useful information.
  It will eventually help you in optimizing the
  work that matches the specification of Google or
  any other search engine. 
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• AI is used by companies to analyze data and
  collect customers data, which eventually is
  helpful in framing the structure of the content.
  Overall it helps in creating content which the
  consumers are looking for or are searching. This
  will again help in making the content more
  engaging.

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• An example that we want to quote is here is of
  Kia. The company collaborated with an influential
  and influencer marketplace that uses AI to
  suggest influencer companies. With the help of
  this demographic data, influencers can match
  their brand with influencers, which will help
  them read target customersKia partners with
  Super Bowl Commercials for this. 

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Search engines and the role of machine learning

• The search engine is an integral part of SEO.
  Over a period of time, SEO has become smart.
  Earlier, it was the need for the use of the right
  keyword or keyword density, metadata
  optimization, and adding new content to the
  website. But, now, SEO has improvised its ranking
  system. One of the trends that we would like to
  quote here is that in 2020, around 50 of the
  search will be voice-based. Google analyzed this
  rising trend and then designed its Google
  Assistant to understand the natural
  conversation. 
• Moreover, Google has also added more content to
  its search engine so that they successfully
  foretell search inquiries, and the same is
  applicable to Google maps location searches. 

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• Search engines will continue to evolve over a
  period of time. The tase of the consumer is
  highly dynamic, it changes with time, and for the
  system to become adept to the changes, they need
  to use such tools which are going to help you
  make your content consumer friendly and search
  engine friendly. 
• Having the right skill is going to help you with
  the same. Most of the companies are going to hire
  experts in AI and ML so that they can bring in
  their expertise and make the system optimized as
  per the requirement. Hence, there is going to be
  greater demand for such a skilled workforce. It
  is a lucrative career option, and if you, too,
  are willing to become an Artificial intelligence
  expert or ML expert, the Global Tech Council is
  going to offer you the right platforms for the
  same.

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Conclusion

• On the concluding note, we can state that network
  security engineer training is a must for that
  individual who wants to excel as network security
  professionals. There are various subsets of
  network security certification, and we have
  enlisted a few of the above. These online network
  security engineer certifications aim at imparting
  complete knowledge about network security right
  from the scratch to professional level. Over the
  years, we are going to see some great
  developments in this field, and if you too want
  to excel, then network security certification is
  the best move that you can make.

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