Important Tips to have a Best Content

1
Important Tips to have a Best Content
2

• Engaging your readers is critical to your online
  business and brand promotion. You could be
  writing many blogs/articles on a daily basis and
  posting them on various sites hoping, to have
  bigger business footprints. But, if your
  prospects and readers are not spending time on
  your pages and checking them thoroughly, you
  won't be able to achieve your goals.
• What does it mean?
• It means the common visitors aren't spending much
  time and leaving your pages speedily. What's more
  disheartening is that even those who are spending
  some time checking the pages aren't spending more
  than 37-odd seconds.
• Perhaps, the huge volume of content available
  nowadays is motivating them to leave your pages
  to check other sources. Maybe, their exposure to
  other media tools simultaneously is also behind
  the high bounce rate.
• Whatever could be the reason, it's important to
  understand your prospects and readers well and
  engage them.
• But how to do it? How to write engaging content?
• Well, follow these 4 tips for improved engagement
  and better business.

3
(No Transcript)
4

• 1. Know our prospects readers Find out what
  they want and what their likes and dislikes are.
  Study their behavioral patterns. A good source of
  information on your prospects and readers could
  be the different social media sites that they
  could be using.
• 2. Have relevant supporting images Images--
  besides being good text breakers--also have the
  ability to convey your message in a more powerful
  manner. Relevant images carry your story forward
  and engage your readers and prospects in a nearly
  guaranteed way. Your brain process images faster
  than it processes the words. So, have supporting
  images on your pages for better connections with
  your prospects readers.

5

• 3. Have the right supporting videos Videos could
  be a powerful tool to attract and engage the
  viewers. Having them on your pages--especially
  when you are planning to do instructional blog
  posts--could do wonders. And, hook your prospects
  and lead to better engagement. It will be a great
  idea, if, instead of having infographics, you use
  videos to convey your message and reach your
  target viewers. The good news now with
  smartphones, you have a handy and inexpensive
  tool to shoot decent videos for your pages.
• 4. Use appropriate quotes by well-known
  personalities Quotes are wonderful text
  breakers. They also lend credibility to your
  story, and carry it forward. People trust you
  when you support your content with a relevant
  quote, by a famous respected figure. So, use
  appropriate quotes that support what you are
  saying. Using them in italics will help. It will
  make your text more professional and engaging.

6
(No Transcript)
7

• 5. Highlight tips People generally visit sites
  to get help and relief from a problem they could
  be suffering from. So, share useful tips--in
  bullet form--to better engage them and inspire
  them to consume your content--right from
  beginning to end. It will naturally result in
  them spending more time on your pages, and
  resultantly, doing what you may want them to do.
• on bing
• Wrapping-up, it pays to engage your readers and
  prospects. Have supporting and relevant images
  and videos to engage them in a better manner.
  Also, use quotes and highlight useful tips so
  that while the bounce rate of your web pages
  drops, readers' engagement balloons.