How Prospect Marketing Can Help Reach Household Gas Connection Users

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How Prospect Marketing can help reach Household
Gas Connection Users?
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• About Gas Connection Users-
• India has improved access toand use ofcleaner
  cooking in recent years. Formal access to
  liquefied petroleum gas (LPG) has expanded
  rapidly the number of registered LPG connections
  has more than doubled from 106 million
  connections in fiscal year (FY) 2008/09 to 263
  million as of the end of FY 2017/18. According to
  the Petroleum Planning Analysis Cell (PPAC,
  2018a), total consumption of household (or
  domestic) LPG has almost doubled in the last
  decade, increasing from 10.6 million tonnes (MT)
  in FY 2008/09 to 20.4 MT in FY 2017/18.
  (BBGV3620)
• Who needs to reach the Household Gas Connection
  Users?
• The Gas connections in household are used mainly
  for two purposes that is for cooking and Water
  heating/Geyser. So its obvious that those who
  companies which provides gas stoves and gas
  supplying agencies needs to reach this audience.
  Also all the companies that manufacture geysers
  or the companies who provide solar water heaters
  can reach out this audience. Now since the safety
  is important some companies which provide extra
  protection kit like auto gas leak detector needs
  to reach this audience.
• How to reach this Household Gas Connection Users?
• Now there are many channels available to reach
  this audience. There are offline channels like TV
  advertising, radio advertising or newspaper/
  magazine advertising. But the best way to reach
  this audience is through content marketing, Video
  marketing and Webinars and digital channels like
  social media like Instagram, Facebook, LinkedIn,
  etc. The advantage of using these channels are
  they facilitate data collection and storage. But
  still using only digital channels is enough or
  something else is also required?

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• Prospect Solution-
• The answer to the above question is Prospect
  Marketing. Through prospect marketing one can
  easily filter out the target audience out of a
  large base of undefined audience. Prospect
  marketing can help reach gas connection users
  effectively through defining the exact target
  audience. The channels then used to reach this
  defined audience are focussed channels like
  Email, LinkedIn or other social media which
  provides custom filters for promoting or
  advertising your products and services. The
  advantage of using these channels are they are
  cost effective compared to other broadcast
  channels like TV, radio, etc and also they
  facilitate increased conversion rates which in
  turns to help your business grow.
• Contact Us
• Address Unit No.450, Mastermind One - IT Park,
  Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
  India 400065
• Phone [phone], 91
  9222086563
• Website www.mbaprojectreports.com
• Email   ebrandingindia2017_at_gmail.com  info_at_disser
  tationwritingediting.com
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