Title: MKT 438 Guidance Counselor/newtonhelp.com
1MKT 438 Guidance Counselor/newtonhelp.com
2MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Entire Course For more course tutorials
visit www.newtonhelp.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers) MKT 438 Week 1 DQ 1
3MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Final Exam Guide For more course
tutorials visit www.newtonhelp.com Complete th
e Final Examination. 1. The objective
of public relations is to sell 2. The
R-A-C-E approach to defining public relations
includes
4MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 1 DQ 1 For more course tutorials
visit www.newtonhelp.com Should a company be
concerned with public opinion? Why or why
not?
5MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 1 DQ 2 For more course tutorials
visit www.newtonhelp.com Which PR
communication tool do you feel is the most
effective? Why?
6MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 1 DQ 3 For more course tutorials
visit www.newtonhelp.com What role does PR
play in your organization? Explain your answer.
7MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) For more
course tutorials visit www.newtonhelp.com This
Tutorial contains 2 Papers Resources University
Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include
8MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 1 The Role of Public Relations For
more course tutorials visit www.newtonhelp.com
MKT 438 Week 1 The Role of Public
Relations Select a company, business, or
non-profit organization and
9MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 2 DQ 1 For more course tutorials
visit www.newtonhelp.com What are some
positive and negative aspects of publicity?
10MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 2 DQ 2 For more course tutorials
visit www.newtonhelp.com At what stage of the
PR campaign should evaluation occur? Explain your
answer. What are three types of evaluation
11MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 2 DQ 3 For more course tutorials
visit www.newtonhelp.com How would PR
research impact a PR team? Give an example.
12MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
course tutorials visit www.newtonhelp.com This
Tutorial contains 2 Papers MKT 438 WEEK 2
Public Relations Case Study MKT 438 WEEK 2 Public
Relations Case Study Resource The Practice of
Public Relations textbook, University Library,
Intern
13MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 2 Internal Public Relations For
more course tutorials visit www.newtonhelp.com
MKT 438 Week 2 Internal Public
Relations Resource The Practice of Public
Relations, Ch. 11
14MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.newtonhelp.com Part
I Public Relations Campaign MKT 438 WEEK 2
15MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 3 DQ 1 For more course tutorials
visit www.newtonhelp.com What PR tools are
critical in building long-term relationships an
organization's publics? What are the advantages
and disadvantages of these tools?
16MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 3 DQ 2 For more course tutorials
visit www.newtonhelp.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
17MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 3 DQ 3 For more course tutorials
visit www.newtonhelp.com How critical is the
internal communications process in PR? Explain.
18MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility
Sustainability (Microsoft) For more course
tutorials visit www.newtonhelp.com MKT 438
Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability Se
lect an organization that has a known interest in
social
19MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability (Starbucks) For more course
tutorials visit www.newtonhelp.com MKT 438
Week 3 How Organizations Proactively Approa
20MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more course
tutorials visit www.newtonhelp.com is
Tutorial contains 2 Papers MKT 438 WEEK
3 Organizational and Societal Functions of Public
Relations Paper
21MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service For more course
tutorials visit www.newtonhelp.com MKT 438
Week 3 Phase 1 Public Relations Campaign for a
New Product or Service Note This Learning Team
assignment has two components. You will be
completing the first part in Week 3 and the
second part in Week 4.
22MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
For more course tutorials visit www.newtonhelp.
com MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library, Internet
23MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation For more
course tutorials visit www.newtonhelp.com MKT
438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation Resource
The Practice of Public Relations, Ch. 3, Ch. 5,
Ch. 6, Ch. 13, and Ch. 17
24MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 4 DQ 1 For more course tutorials
visit www.newtonhelp.com Why is it important
to integrate anticipated crisis responses in an
organization's proactive PR planning?
25MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 4 DQ 2 For more course tutorials
visit www.newtonhelp.com What potential
effects can a crisis have on an organization?
Explain your answer.
26MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more
course tutorials visit www.newtonhelp.com Reso
urce The Practice of Public Relations Select one
of the following case studies located in The
Practice of Public Relations or a case study
assigned or approved by faculty The Tylenol
Murders, Ch. 2
27MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
more course tutorials visit www.newtonhelp.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)
28MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Paper For more course
tutorials visit www.newtonhelp.com MKT 438
Week 4 The Tactical Plan for the Public Relations
Campaign Paper Resource The Practice of Public
Relations, Ch. 9 and Ch. 15
29MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation For more
course tutorials visit www.newtonhelp.com MKT
438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation Develop an 8- to
10-slide presentation (Microsoft PowerPoint
30MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 5 DQ 1 For more course tutorials
visit www.newtonhelp.com How
has technology impacted the dissemination of
information to global publics?
31MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 5 DQ 2 For more course tutorials
visit www.newtonhelp.com How can the power of
PR influence and change your point of view? Is
this ethical?
32MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 5 DQ 3 For more course tutorials
visit www.newtonhelp.com How has
globalization, technology, and diversity affected
PR in the past five years?
33MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary For more
course tutorials visit www.newtonhelp.com MKT
438 WEEK 5 Managing a Crisis Simulation
34MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 5 Role and Impact of Social Media in
PR For more course tutorials visit www.newtonh
elp.com MKT 438 Week 5 Role and Impact of
Social Media in PR Resource The Practice of
Public Relations, Ch. 10 Review the Case Dont
Mess with the Queen of Social Media on
35MKT 438 Guidance Counselor/newtonhelp.com
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.newtonhelp.com Reso
urces The Practice of Public Relations, textbook,
University Library, Internet Part I Write a
700- to 1,050-word paper that will include the
following elements in your Public Relations
Campaign
36MKT 438 Guidance Counselor/newtonhelp.com