Title: Ib Business Management IA Extended Essay IA Tutor
1Ib Business Management IA Help
2Ib Business Management Adopting this structure
at Apple, Jobs coordinated what was happening in
the business through his subordinates reporting
directly to him. He was well known for wanting to
keep control to an extent. Cook, the current CEO
has moved away from the traditional hierarchy,
changing the structure slightly. One reason for
this is he has a less authoritarian approach to
leadership than Jobs. This is an example of an
internal change which has impacted on the
organizational structure and other elements of
the business operations. It is well documented
that Cook is more concerned with employee
wellbeing and is less aggressive, meaning that
communication between the different levels is
likely to improve. However, this may be because
Jobs, when he became CEO for the second time, was
dealing with a business which was not performing
that well, meaning his leadership style was more
appropriate at that time.
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