How To Get Your Post Trending On LinkedIn? | Digichefs

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How To Get Your Post Trending On LinkedIn?
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(No Transcript)
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• LinkedIn is undoubtedly the single platform with
  umpteen organic reach at this point in time. 
• I have been exploring the power of LinkedIn for
  personal branding, networking, hiring general
  gyaan for the past 6 to 8 months now.
• I kept experimenting with a variety of posts on
  LinkedIn, with different formats, different
  tonality, structure, and so on, to try and
  understand how to get my word out in the best
  possible way.
• Before we dive into details, lets try and
  understand what trending really means!
• Content on LinkedIn goes trending for a
  particular hashtag. Heres an example

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One thing thats clear is its not about the
engagement, its about the reach you gather, in a
given duration of time. If the reach for a
certain hashtag in your post is higher than usual
benchmarks, your post goes trending for that
hashtag.

• How does having your post trend help? 
• Apart from the ego-boost we all get, LinkedIn
  now ensures that the post reaches even further,
  to all the people following a particular hashtag.
  LinkedIn drops notifications to relevant profiles
  so that they can come across your content, which
  in effect now increases your reach in multiples!

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After analysing a lot of such posts, and mapping
my learnings with content that goes trending from
my connections, I present to you, some key points
that will help you trend too!

• Key learnings on how to get your post trend!
• 1. Longer content
• Most posts that go trending have at least 150
  words in the post copy. 
• 2. The start matters the most
• Whenever you write longer posts on LinkedIn,
  LinkedIn truncates your content with See More
  when your post appears in your connections feed.
  When people engage with your content by
  clicking on See More, LinkedIn loves it. Hence,
  typically use an open-ended question or a click
  baited opening line, which makes people want to
  read the whole post.

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• 3. Avoid links in the post
• Like any other social media platform,
  LinkedIn hates it when you have its readers leave
  the platform. Hence, always avoid links in the
  content, instead post them in the comment
  section. Although, its NOT true that posts with
  links dont trend, I have seen that happening
  enough too.
• 4. Use generic short hashtags
• Unlike Instagram Facebook, where the
  trick is to NOT use generic hashtags so that your
  post doesnt get lost in the clutter, LinkedIn
  encourages you to use generic hashtags. Hence
  simple hashtags like thankyou gratitude
  inspiration innovation workfromhome etc.
  should work great for you. It does not matter
  where you place these hashtags. You may use up to
  6-8 hashtags in your content.
• 5. Keep your content structured well
• wants users to spend time on your post,
  which means they find it valuable. If you use a
  single big block of content that makes reading a
  little difficult, it could reduce the number of
  people who read the full post, and you could miss
  out on the trend. In order to avoid this, break
  your content into smaller sentences, and end the
  post with a question. 
• 6. Post content that encourages engagement
• LinkedIn rewards you when you have users on
  the platform spend more time on the app. So when
  you start a dialogue that others want to
  participate with, your content goes trending!.

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• 7. Time of post
• This is a no brainer, dont post at 3 AM in
  the morning. Like all social media platforms, the
  algorithm takes into account the number of
  engagements you get in the first few hours of
  posting the content
• 8. Tagging helps
• Tagging influencers organizations you know
  personally can help you get some brownie points.
• 9. Sharing your post URL on other platforms 
• You can choose to share your content on
  other social platforms like Whatsapp, FB
  Twitter. LinkedIn likes it when it receives
  incoming traffic from multiple sources to a post.
• 10. Keep experimenting with emotions!
• Keep bringing out different emotions in
  your content. For me gratitude has worked the
  best. 
• There you have it!
• Implement these tips let me know if it
  worked for you!

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THANK YOU

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  g-on-linkedin/