07 Must Know Things about Digital Marketing

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07 Must Know Things About Digital Marketing
DIGITAL MARKETING AGENCY IN DUBAI
Source www.forbes.com
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01
Mobile Is Now
Audiences arent shifting more to browsing via
mobile devices. They are already there. Over 50
of all Internet users are now operating
exclusively on mobile devices. If you havent
made your site responsive and geared everything
towards smaller screens, youre in trouble.
First, Google will actively penalize you in the
search results, consequently reducing your
audience. Second, your existing customers will
become increasingly frustrated and alienated.
DIGITAL MARKETING AGENCY IN DUBAI
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Micro Moments
The easiest way to define this is by relating it
to impulse shopping. Portability and
accessibility in the business world has led to
the rise of micro-moments. You have mere seconds
to fulfill a customers need. Your company has to
have a platform that operates 24/7 in order to
cater to anyone wherever they are.
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03
Using Apps
Apps are becoming the ultimate way to reach your
audience. A quick look at the TV and you will see
just how many companies are advertising their
apps instead of their core businesses. This is
because many customers are ignoring browsers and
going straight for apps.
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04
Internet of Things
The Internet of Things is a modern phenomenon
relating to how ordinary every-day objects can,
and are expected to, connect with a network.
Smart home technology is an example of how the
Internet of Things is taking hold. This is yet to
become an absolute must for businesses as its
still in its infancy, but you should already be
considering what youre going to do about it.
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05
Branding
The definition of branding for digital marketers
has changed. It once referred to printing
business cards, coming up with a website, and
slapping a logo on it. Your brand extends to
everything, now, especially how you are going to
communicate with customers.
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Pushing People Through The Door
The responsibilities of the digital marketer have
changed. Its less about pushing people through
the door and more about monitoring them
throughout the entire purchasing process. The
digital marketer must concentrate on all steps of
the buying process. In addition, after that they
have to think about how they are going to retain
customers in the long-term.
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07
Live Streaming
Dont underestimate the desire of customers to
see whats going on inside an operation. While we
cant give you any concrete tactics for how to
utilize live streaming for the benefit of your
business, what we can say is this is something to
watch. Digital marketing is set to become more
interactive than ever before, and part of this
revolution will come from harnessing the
potential of live streaming.
DIGITAL MARKETING AGENCY IN DUBAI