Secrets of Strategic E-commerce Website Development

1
Secrets of Strategic E-commerce Website
Development
2

• Online businesses are growing significantly
  faster compared to traditional businesses.
  According to Statista, e-commerce sales in the
  global retail sphere are expected to reach 17.5
  in 2021 which will be remarkably higher than the
  last decade. In fact, even established businesses
  are now adopting online selling as a part of
  their ongoing business development process.
  E-commerce website development services is a
  complicated offering and if you dont have the
  expertise, you may not be able to craft a strong
  strategy to attract and retain customers on your
  website despite hiring a fancy developer. Here
  are some of the things you would need to think
  about when undertaking the building of your
  eCommerce website.

3
(No Transcript)
4
Define Your Product

• The initial step that should be considered in
  order to enter into the e-commerce world is to
  decide your product. Decision without research
  can eventually turn out to be risky and less
  effective. Hence, research is the key to defining
  the product that you will deliver through the
  website. Implementing market research will help
  you to learn about recent trends, existing
  similar products and design your product
  accordingly.

5
Pricing

• While deciding the prices of your product, it is
  necessary to conduct competitor analysis
  beforehand. Pricing your product is a tricky
  process because you cannot enter the market with
  higher price than the existing competitors.
  Neither does it make sense to lower the prices so
  much that you have no profit margins. The right
  way of pricing your product is to balance the
  prices in a way that does not lead to a loss, nor
  are your prices too high that it keeps the buyers
  away. Craft a strategy to keep your prices
  competitive but profitable.

6
Decide the Platform

• Choose your platform in accordance to the product
  or services you are going to deliver through the
  website. In the e-commerce sector there are wide
  range of marketplace platforms that already
  exists such as WooCommerce, Shopify, BigCommerce,
  Magento and more which you can use as a platform.
  Alternatively, you can host and build a website
  on your own but that probably requires a lot
  more time and money.

7
Effective Branding

• The process of branding includes everything from
  your name, creative logo to catchy taglines and
  more. These are just the rudimentary blocks of
  your foundation. The main element and the thing
  many businesses get wrong is how a brand or a
  particular product or business makes their
  customers feel about it and themselves.

8
Build Your Website

• Design your ecommerce store in a way that makes
  it easier for buyers to access the products and
  services you deliver. Create a homepage to
  feature weekly deals, an about us page that gives
  a brief about your business. You also need a
  contact us page through which customers can
  easily reach you. You may choose to have a blog
  and maintain it as well to engage your customers
  with new bits of information. Whatever features
  you choose, make your website attractive, subtle
  and interesting.

9

• These are the basic steps to create an e-commerce
  website for your product or services. Consider
  them, create your website and start selling
  instantly. Make sure to create a buzz about your
  website on social media platforms in order to
  promote your website and draw traffic. If you are
  a rookie, do not hesiste to hire the Best Web
  Development Company in London to get the job done.

10
Visit kinsh.co.uk for best Web Development
Services UK
11
Thanks!

• www.kinsh.co.uk