Benefits of Digital Marketing - PowerPoint PPT Presentation

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Benefits of Digital Marketing

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Digitalization is what we hear from all the corners of the world. Thinking about a new career can be intimidating, but it pays to know what you're getting into. Get a sneak peek of what career in Digital Marketing looks like. – PowerPoint PPT presentation

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Title: Benefits of Digital Marketing


1
7 Benefits of A Career In Digital Marketing
2
Industry Overview
  • Digital marketing has seen a huge boom in past
    few years. digital marketing courses in vashi in
    serious demand. Right from small to big brands,
    everyone is turning towards digital marketing.
    When we say, digital marketing jobs India, there
    are indeed many opportunities. The opportunities
    are for marketers as well as for job seekers for
    digital marketing career in India. Bigger
    budgets, increased pay and more career choice are
    just some of the benefits digital marketing
    professionals can look forward to this year and
    beyond.

3
Industry Overview
  • If we look at the graph of digital marketing in
    India, one can see a drastic rise in it. The
    field is in demand with infinite opportunities to
    look for. Digital marketing encompasses, even
    more, roles and skills than marketing ever
    before, and its this flexible, versatile nature
    of the business that makes it so fascinating.

4
Government steps with Digital India
  • In order to transform the entire ecosystem of
    public services through the use of information
    technology, the Government of India has launched
    the Digital India programme with the vision to
    transform India into a digitally empowered
    society and knowledge economy.
  • Now, the opportunities are not only available in
    metro cities but also in small towns. Government
    has also come up with application for Employment
    programs. Everything is going digital these days.
    Thus, if we talk about, digital marketing career
    in India, then you are at the right place. Stop
    debating over the choices and get to know what
    benefits it hold.

5
Digital Marketing Jobs Titles
  • Content Marketing Manager
  • Content Writer
  • Digital Brand Manager
  • Digital Marketing Manager
  • Director of Digital Marketing
  • Internet Marketing Director
  • Internet Marketing Specialist
  • SEO Manager
  • Social Media Marketing Analyst
  • Social Media Marketing Manager

6
Freedom
  • There is a lot more freedom when it comes to
    digital marketing. If you are into this field,
    then be sure that you are having a cool job. You
    also get the opportunity to work from home
    (depends on your employer).
  • Everyone wants to make use of all the digital
    platforms to give updates and to sat update. If
    we take up the example of Mumbai Police, then
    they are really active on Twitter. They provide
    every minute detail to the citizens with their
    tweets
  • To make it interesting, they also provide quality
    content for user engagement. It has happened
    first time in the country that a state police is
    making use of social media heavily.
  • Thus, the freedom in digital marketing is not
    about the work culture, but it is also about the
    work. Any random idea can be a big hit here. All
    you have to is connect with the brand and make it
    interesting.

7
2. Digital Marketing Industry is on the Boom
  • As its flexible and versatile nature makes it so
    fascinating, the demand for digital is highly on
    rise these days. There is plenty of room for
    people looking to enter the world of digital
    marketing and related careers.
  • Those who have the technical intellect and
    familiar with the technologies like SEO and SEM,
    there is a boom for this specialization. The
    whole world is turning towards digital marketing
    these days. And the demand is going to get
    tripled in the coming years.
  • Even celebrities these days prefer digital
    marketing to endorse themselves. Any movie
    promotion or any product they endorse, they do it
    through social media. For example, ace Indian
    cricket captain Virat Kohli gives all the updates
    through his social media profiles to the whole
    world. Obviously he dont have much time to sit
    and post updates. Therefore,the digital marketing
    agencies do this for these celebrities.

8
  • So these digital marketing institute in vashi
    train students with technical knowledge to run
    campaigns. Now that, the individuals are also
    relying highly on digital marketing, then there
    has to be a boom in this area. The law of demand
    applies here as well.

9
3. Good Salary
  • When a job is in demand, there is a scope to
    negotiate on salary. According to payscale, the
    average salary of a Digital Marketing Manager is
    approx ?412,492 per year.
  • The raise that you get is also at regular
    intervals. The more you showcase the skills, the
    more you will be paid. For freelancers, this is a
    good opportunity as they can perform good and bid
    higher for the next assignments. The average
    full-time salary for those who are willing to
    start with no experience is around ?355,742 per
    year.
  • For beginners, the salary is pretty good as the
    job is east but yes, really creative. But once
    you get a hang of it, it the coolest job on this
    planet.

10
4. Communicate Digitally To Boost Sales
  • Unlike traditional marketing, you dont have to
    go door-to-door to sell the product.Since
    everything is on the fingertips these days, you
    can sit and sell the product through digital
    marketing.
  • Today it is not just about any product, these
    days hotels and restaurants are also taking help
    of digital platform to promote their food and the
    events they do on a daily basis. It gives a scope
    to the general public to choose where they would
    like to go today.
  • So, because of this field, the people who are
    working there will be saved big time from going
    anywhere and do their work form one place. This
    will save their time and energy and the marketing
    team will be able to utilize their skills in more
    efficient manner.

11
5. No Specific Qualification Required
  • A good news if you are seriously thinking to
    kick-start a career in digital marketing, you
    dont need any specific qualification. The
    minimum qualification is graduation in any field.
    Since this field is only about being creative and
    have good communication skills, you are good to
    go.
  • Many times it is seen that engineers are doing
    digital marketing or interested in some area of
    digital marketing because they are creative. But
    even if you want to learn the basics of digital
    marketing, there are a lot of digital marketing
    course in navi mumbai available in this regard.
  • Not only is there plenty of opportunities for
    creatives to do their thing in writing, design
    and even video and audio production, theres also
    plenty of room for day-to-day creativity in a
    general sense. You will always be having to think
    of new ways to market products, solve problems,
    and engage audiences.

12
6. Industry Evolves At a Rapid Pace
  • As the demand is rising day by day for digital
    marketing, this industry will always keep on
    evolving with time and demand. There are numerous
    branches to this field which will make you work
    with many specialists. This creates an
    environment of working together on different
    lines but building marketing strategies for a
    particular brand.
  • The underlined statement here is that you will
    learn and earn at the same time. The growth in
    this field is fast and steady. This kind of job
    only needs creativity, problem-solving skills and
    how you engage your audience with your product.
    Therefore, you can enroll with best digital
    marketing institute in navi mumbai to start your
    career.

13
Conclusion
  • The field of digital marketing is a self-teaching
    one. You have to learn as you evolve. If you are
    curious, innovative, proactive and have good
    leadership skills, then you are going to ace this
    field.
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