How To Update Your Old Blogs To Increase Your Traffic

1
How To Update Your Old Blogs To Increase Your
Traffic
Creating new content frequently is time-consuming
and effort demanding. Sometimes you are up for
that, the other you are just not. Then what to
do in such a situation? Can we update our blog
posts targeting new keywords?
2
Will it still be Google-friendly? Will I get
loads of visitors? Well, I will say you must give
it a try. Why? Because it has brought some
really amazing results for other digital
marketers out there and so should for you. How
can I back up my claim? Take a peek at the
outcomes reported by a top SEO-training company
in the world They reported tweaking an old
blog post led them to achieve 58 organic boost
in the website traffic. That means going along
with the trend to re-optimize your old content
isnt a bad thing at all, knowing that other
people are doing it for a reason. In this blog,
we tell you how to update your old articles to
receive heavy traffic. But before that I want
you to know what SFWP Experts is all about. This
is a cutting edge web design company in Los
Angeles that deals with everything IT and online
marketing department includes. Whether you want
to avail WordPress web design, web development,
landing page development, PPC, SEO, or online
promotion, they will nicely work on your project
that will elevate your conversions.
3
With that finish, lets walk through the heart of
the content what steps you need to follow to
update your old blog post. 5 Steps To Update Old
Blogs For Better Rankings Step 1 Determine The
Goal of Your Original Keyword As they say,
changes in digital marketing are inevitable, so
what would have worked for you in the days long
gone may not work for you now. Ever since the
BERT algorithm was released in 2019, Googles
focus has been shifted from a less-serious
approach to user intent to a more serious one.
If you dont know what BERT stands for, let me
tell you it represents Bidirectional Encoder
Representations from Transformers. This
particular algorithm aimed at understanding the
prepositions used in search phrases like for,
to, and other similar. Now the question arises
how should you adjust content to BERT? First of
all, make sure that your content doesnt contain
irrelevant keywords that have inappropriate
modifiers otherwise Google will place your blog
post at the lower positions in the search
results. Secondly, check if there is any way to
add keywords having modifiers relevant to the
subject of your content. Do you want an expert
to find high-performing keywords in your niche?
We can lend you help by deploying the best SEO
analysts at our Los Angeles web design company
to your particular project. They will perform
thorough research and provide you with a list of
keywords using which you can take your site to
the top of search results.
4
Step 2 Keyword
Check The Effectiveness of Your Original
Did you get carried away by the flow to be a top
ranker when you wrote your blog post for the
first time? I recommend you to check if your main
keyword is highly competitive, too broad, or
arent searched quite often. Even though you
find that your keyword has low search volume, you
dont need to worry since long-tail keywords are
good for your rankings. The point Im trying to
make is long-tail keywords help your site to
appear in the higher positions in the most
relevant search results even though they dont
have high search volumes. Though you can check
the search volume of a particular keyword using
Keyword Planner in Google Ads. Not just this, you
can also have a look at Google Trends to check
out the popularity of your keyword. Are you
looking for an experienced digital marketing
company? Do you want your site to appear on the
first page in SERP? Just make a call to our Los
Angeles web design company or drop an email
mentioning your service requirements. Well
consider your request and help you reach out to
your target audience with a well-optimized site
for search engines. Step 3 Look For New Focus
Keywords After you have published a blog post,
Google may rank it for keywords that you never
wanted to. You can get such keywords in Google
Search Console. You just have to head over
Search Console and click on the Performance in
the sidebar.
5

• Carefully look at each of them and you could find
  your new focus keyword here.
• In case you dont know what should be the focus
  keyword for your particular page or post, we can
  let you know that with a little research. What
  you need to do is just share the goals and
  objectives of your website with our Los Angeles
  web design company.
• Step 4 Re-Optimize Your Web Pages
• Have you heard of E-A-T? It stands for Expertise,
  Authority, and Trust three factors that Google
  uses to find out how much it should trust a brand
  or a website. Since the end goal of Google is to
  deliver customers the best possible experience,
  it only promotes websites that it finds
  trustworthy. Whats more, it also helps
  webmasters to get an idea of what Google looks
  for in a web page.
• Now, the answer you must be looking for the
  question how to comply with E-A-T when
  re-optimizing your web pages?
• To that Ill say
• First of all, update your content regularly not
  just for optimizing your website for search
  engines but also to make sure all the details
  are up to date.
• Make you're About Us content convincing to gain
  higher authority.
• Provide your visitors with multiple methods to
  communicate with you.

6

• Hire professional writers to create quality and
  engaging content for your website.
• Consider redesigning your website to form a more
  professional image of your brand among your
  target audience.
• Once you have done this, you should be able to
  see your site ranking at the top on Googles
  result page. If not, let us do additional
  analysis on your site and then we will hand over
  an authentic report to you. Throughout our
  journey, if we find your site needs a full
  redesign, we will make sure it gets that too.
  Just for your knowledge, our Los Angeles web
  design company has always been professionally
  supportive to clients around the world and is
  still there for their needs.
• Step 5 Audit The Whole Content of Your Website
• Now that you are updating blog posts, Ill say
  review each and everything you come across and
  get rid of bad apples like thin content, and old
  stuff thats no longer needed.
• This might come to you as a shock but there are
  people in the internet marketing industry who
  took off 90 of his clients blog posts that
  contributed to three to six times traffic
  increase in 24 months.
• Though this example inspires confidence but dont
  forget its a bold move and if you are
  considering doing it, give it a second thought.
  Take note that content overload issue is a
  serious problem, thats why you should keep
  checking your blog portfolio.
• An easy way to run a content audit is to use
  tools like Screaming Frog.
• The Endnote On Updating Your Old Blog Posts

7
Im sure you would have got a clear picture of
the benefits of updating old blogs in this
article. In case you need some sort of assistance
from our end, dont forget SFWP Experts are
readily available to help you out. To be
precise, our Wordpress website design company can
provide you with services like blog site design
and development, app and software development,
content writing, content marketing, PPC, SEO, and
on and on. Read More Articles Guerrilla
Marketing Series Ambush Marketing Tactics And
Examples 21 Best WooCommerce Themes (2020) For
Your Ecommerce Website Contact
Details 2132779177 la_at_sfwpexperts.com
Wordpress Developer Agency Visit Reference
Profile Websites Lead Magnet Expert
https//bit.ly/37J94Sn
8
https//bit.ly/2N6GdxP https//bit.ly/2UUzsDL
https//bit.ly/2N6RJJy https//bit.ly/3fwwP2H
https//bit.ly/3hySQjf https//bit.ly/3d8A271
https//bit.ly/2BdMS6I https//bit.ly/3hxzZ8p
https//bit.ly/3daIanJ Guerrilla Marketing
best woocommerce plugins