Unified Social Media Analytics

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Unified to be Listed as a top player in Social
Media Analytics Software on 360Quadrants
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Unified has been selected for analysis and
listing as a top player in the Social Media
Analytics Software market on 360Quadrants, post
evaluation. Unified social media analytics
software offers deep-dive insights into data,
helps optimize budget plans, and ensures
maximized RoI. It has a cutting-edge dashboard
that hosts answers to all queries regarding
social advertising. The dashboard is fully
customizable, letting clients decide the elements
to be monitored and displaying information that
is of high importance. Unified Social Media
Analytics delivers intelligent business insights
to users through email, ensuring high-quality
decision making. This solution analyzes past
social advertising campaigns and offers
tailor-made suggestions for better outcomes.
Unified Social Media Analytics Software automates
social advertising campaigns based on event
triggers, such as sporting events or even changes
in the weather. The software analyzes the
audience consuming advertisements and utilizes
predictive modeling techniques for engaging
non-social audience. It can also run targeted ad
campaigns for designated audiences. Unified
pricing details can be found on 360Quadrants.
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360Quadrants, the most granular comparison
platform,is working on releasing a quadrant on
Social Media Analytics Software to help
businesses make quicker and more informed
decisions. 360Quadrants combines inputs from
various industry experts, buyers, and vendors,
and conducts extensive secondary research
inclusive of annual reports, company press
releases, investor presentations, white papers,
and various directories and databases in order to
rate the companies in every quadrant. 360Quadrant
s covers 57 companies in the Social Media
Analytics Software space and will place the top
25 of them in a quadrant based on their quality,
reliability, and business outcome. These 25
companies will be categorized as Visionary
Leaders, Innovators, Dynamic Differentiators, and
Emerging.
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Along with the listing of Unified Social Media
Analytics Software, 360Quadrants has worked on
listing Oracle Social Cloud, Salesforce Social
Studio, Adobe Campaign, SAS Customer Link
Analytics, Hootsuite, Clarabridge Engage,
Netbase, Talkwalker, and Socialbakers, among
others, as the top vendors in the Social Media
Analytics Software market. The platform will also
provide the most granular Social Media Analytics
Software comparisons between vendors. Social
Media Analytics Software collects data on
different content types and the engagements
around them on different social media platforms
and analyzes the data to generate meaningful
insights that can help businesses devise social
media strategies. This software helps companies
understand their target audiences and how they
interact with the companies on different social
media platforms. Social Media Analytics software
helps analyze whether the social media metrics of
a business are matching its targets or not, and
if not, what changes need to be done to achieve
those targets.
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360Quadrants Scoring Methodology The top
companies in Social Media Analytics Software will
be rated using the following methodology A
highly experienced team of researchers and senior
analysts conducts extensive research to generate
a list of vendors (competitors). A patent-pending
algorithm is used to collect inputs from key
stakeholdersindustry experts, buyers, vendors,
and 360Quadrants analystsbased on criteria for
Product Maturity and Company Maturity. Criteria
under Product Maturity include breadth and depth
of product/service offering, product features and
functionalities, product differentiation, and
their impact on customer value. Criteria under
Company Maturity include geographical footprint,
partner ecosystem, financial stability, and
client coverage or sector footprint. Approximately
80 in-depth parameters will be considered for
research into the Social Media Analytics Software
market. These parameters will be updated every
six months to ensure the latest developments are
taken into consideration. A weight is assigned to
each stakeholder based on information gathered
pertaining to the above criteria as well as
inputs from stakeholders. These inputs follow the
order of priority given below Buyers Industry
Experts 360Quadrants Analysts Vendors
(Competitors) The inputs are analyzed, and a
final rating is assigned to each vendor
(competitor). After the finalization of ratings,
each vendor is placed in the most relevant
quadrant based on its score.
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About 360Quadrants 360Quadrants is the largest
marketplace looking to disrupt US 3.7 trillion
of technology spend and is the only rating
platform for vendors in the technology space. The
platform provides users access to unbiased
information that helps them make qualified
business decisions. 360Quadrants enables vendors
to influence the business decisions of potential
clients. Vendors get to win ideal new customers,
customize their quadrants, decide key parameters,
and position themselves strategically in a niche
space, to be consumed by giants and startups
alike. Experts get to grow their brand and
increase their thought leadership. The platform
targets the building of a social network that
links industry experts with companies
worldwide.The platform has around 400 total
buyers across various markets. 360Quadrants will
also be launching quadrants in fields like
Marketing Automation, Video Conferencing
Software, and Project Management.