Customer Experience Optimization: The Way of the Future.

1
Customer Experience Optimization
The Way of the Future.
2

• A customers perception of your brand drives the
  customer experience (CX). From browsing a website
  to chatting with a live agent, to visiting a
  storefront, a customers interaction with your
  company determines if theyll be a one-time
  shopper or a lifelong customer. This is the
  reason forward-thinking marketers have moved to
  customer experience optimization. Its a
  comprehensive approach across all channels that
  can rev up the customer experience with
  hyper-personalization that includes artificial
  intelligence, chatbots, and virtual assistants.

3

• Hyper-personalization plays a major role in
  customer experience optimization because it
  allows you to deploy strategies for the best
  customer-facing experiences. Big brands such as
  Netflix, YouTube, and Amazon all use
  hyper-personalization to recommend relevant
  information to its customers based on previous
  search habits and activity.
• Fios intelligent CRM (iCRM) includes intelligent
  assistants (IA). Its a software that integrates
  artificial intelligence, machine learning, and
  statistical operations. FiOs IA helps marketers
  develop hyper-personalization strategies which
  lead to customer experience optimization.
  Hyper-personalization can increase interactions
  and revenue

4
(No Transcript)
5

• with the customers, and it can segment
  customer data, offer behavioral
  recommendations, create omnichannel experiences,
  and deliver predictive personalization.
• 4 Best Practices for Customer Experience
  Optimization
• Analyze the Data Big data can help you
  understand where your strengths and weakness are.
  Analyze your metrics to see where you can improve
  your customer experience. FiO offers an
  AI-powered analytics approach that enables
  organizations to unlock their market potential by
  speeding up decisions that improve business
  outcomes.

6

• Be Mobile Ready Starting in September 2020,
  Google is switching to a mobile-first index for
  all websites. This means that the quality of your
  mobile site will be ranked by Google before the
  desktop version of your site. So, if the customer
  experience on your mobile site isnt great, its
  time to optimize it.
• Know Who Your Customers Are You can optimize
  your customer experience by paying close
  attention to the customers buying journey. You
  may find areas for improvement that will allow
  you to create new strategies that will increase
  customer engagement. This can include feedback on
  social media, customer surveys, and repeat buying
  behaviors.

7

• Hyper-Personalization Hyper-personalization uses
  real-time data and Artificial Intelligence (AI)
  to produce better and more relevant content,
  service information, and experience to each user.
  Investment in hyper-personalization will make a
  positive change you just need to get started!
• FiOs IA is an innovative and results-driven
  approach for customer experience optimization. IA
  can maintain historical data, perceive and
  assist, and work autonomously.

8

• FiO partners with businesses to build a digital
  and analytics road map. We give context to
  sensitive analytics to inform the big data
  infrastructure build. Applications are then
  customized for predictive modeling and visualize
  actionable insights.
• Schedule a DEMO today to learn more about the
  benefits of FiOs IA.