Ecommerce Strategy Consultant

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Ecommerce Strategy Consultant
Tanner Larsson Matthew Stafford! CEO Founder
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Ecommerce Today
BUSINESS
CONSUMER
Ecommerce Merchant
Affiliate
Affiliate
Search Engines SEO, PPC, Other
Social Media Twitter/Facebo ok
Mobile Other
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(No Transcript)
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Ecommerce Digital Marketing Strategy

1. Digital marketing is important for any website
2. For an ecommerce website it is much more than
   just important
3. Preparing a digital marketing plan for your
   eCommerce business can be a daunting task
4. You need to create a brand, recall and also drive
   sales. The focus on speed to market is very
   important.
5. Its enough to create a confused state of mind.
6. Digital Marketing needs to be planned well to
   give clear
7. defined goals
8. Step by step approach is recommended

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Identifying the target market

1. The first step is to identify your target
   customers
2. Category of people you would like to reach with
   your marketing efforts
3. A marketing strategy without a target customer
   base is no strategy.

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Some questions need to be answered Who uses
the product or service? What factors affect their
buying? Where do they collect the information
before buying? Answers to the above, will
provide a set of people who would be interested
in your product/service. Choice of methods of
communication are to be identified to ensure that
the language and the tone of communication is as
per the target customers.
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Marketing Goals
The second step is to list down the goals of the
digital marketing campaign. A brainstorm
exercise must be conducted between team member to
list all possible objectives that are to achieved
through this digital marketing plan. Goals must
have the following Clear Clarity in goals is
of high importance. Way to measure The goals
must be measurable in numbers. Possibility The
goals must be of a level which is
achievable Timeline Time is costly. Each goal
must have a set timeline
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Costs
.
Marketing could be an expensive affair. A budget
must be prepared as per the goals set. Budgeting
is of very high importance for the growth
viability of the business. The budget could be
small or large, but whatever it is, it must be
written along with the list of goals. The time
line across which such a budget is to spent must
also be laid down. Spending all the money at one
time is not advisable, so I would suggest, spread
your budget over next few months.
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Once the business is up and running you can spend
on paid digital marketing plans. Some of the
options available at this stage are as
below SEM Social engagement Content marketing
PPC Campaigns Youtube paid Ads Shopping Ads
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