why we need marketing analytics?

1
Why we need marketing analytics?

• By henry harvin education

2
Marketing analytics

• Marketing analytics is the area where by analyzing
   the data relevant to these 
  campaigns we assess the efficacy of our marketing 
  campaigns.
• This allows us to consider how the marketing
  campaign works. This also asks us how we can
  further enhance our relationship with existing
  customers as well as make potential subscribers.
• Marketing analytics is increasingly becoming a
  very important field for companies, which is why
  most management schools give their students
  advanced marketing analytics programs.

3
why marketing analytics important?

• Marketing analytics are important to marketers
  today as it helps them to quantify the effect of
  their work. Measuring a campaign involves
  accurately evaluating what went right or wrong,
  and considering the possibilities for future
  campaigns.
• It offers insights into how the consumers view a
  brand and the expectations and desires of the
  customers. This can include data from different
  sources such as the company's website , social
  media accounts, consumer polls, buying history of
  customers , sales data, demographics of customers
  etc.

4
benefits of marketing analytics

• It Provides the Complete Picture of Marketing
  Campaigns
• It Helps You Understand the Customer
• Marketing Analytics Makes Data Meaningful
• Marketing Analytics Lets You Look into the Future
• It Improves Employee Productivity

5
Complete Picture of Marketing Campaigns

• Marketing analytics is not limited to advertising
  or web analytics. As a marketer through this you
  can get a full picture of all your marketing
  platforms. Although providing an overview of
  individual marketing channels such as social
  media or email marketing can be useful, better
  overall strategic decisions can be made based on
  the impact of all the channels added together.
  Marketing analytics would also allow you to
  compare the impact of different channels, such
  as, how many leads a blog post produces compared
  to an email. Similarly, of all the people who got
  your email about how many went to the retail
  store to buy the product.

6
Understand the Customer

• Marketing analytics allow you to glimpse the life
  cycle of the consumer. You will share how you
  first learned about your client. Where did they
  go shopping? Were they customers to repeat? Are
  they driving more leads to you too? Do they
  subscribe to your blog or follow you on Twitter
  or like your Facebook page? You can draw a image
  of his purchasing habits and probably his
  potential purchases by looking at all aspects of
  a customer's behavior in one location. If you
  know at what stage your customer wants to
  purchase the product, you will apply your
  learning when making marketing and sales plan.
  Marketing analytics helps close the loop, turning
  leads into real conversions.

7
Data Meaningful

• His ability to clean the data into concrete and
  actionable insights is the best thing about
  marketing analytics. In today's scenario an
  organization is overloaded from all fronts with
  customer-related, industry-related and
  product-related data. There are many marketing
  channels that drive customer acquisition,
  management of the lead, brand building,
  complaints etc. Within that sea of data, a
  marketer can easily get lost. We will discover
  those issues using innovative marketing analytics
  tools that would potentially make a difference if
  worked on.

8
Marketing Analytics Lets You Look into the Future

• Marketing analytics will allow an company to look
  out for potential developments in their industry.
  When looking at changing consumer preferences and
  perceptions, they will shape their long-term
  marketing strategies accordingly. This also helps
  companies find potential revenue-generating
  opportunities and promote product growth.

9
Employee Productivity

• Use of analytics will boost employee marketing
  efficiency. They'll be armed with useful
  information to make better business decisions. A
  group of employees would also find it easier to
  agree on plans that are supported by numbers
  rather than based on feelings and experiences.
  Marketers will be aware of the success of their
  marketing strategies and, if appropriate, they
  will be strengthened in time which will increase
  profitability.

10
For more details

• https//www.henryharvin.com/marketing-analytics-co
  urse-with-python
• Contact details-
• 91-9015266266