COVID-19 – An Outbreak Shift To Social Media

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COVID-19 An Outbreak Shift To Social Media
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COVID-19 An Outbreak Shift To Social Media

• The outbreak of COVID-19 not only pushed us in a
  health crisis globally, but also changed the way
  we perceived our daily life and the surrounding
  environment. Rate of contagion and transmission
  patterns are enough to threaten the human ability
  to refrain from doing things that we were
  inherently doing. With social and physical
  distancing, people are acknowledging the
  surrounded threats. Everything is getting
  reinvented from human sense from daily practices
  to the technological environment, and with that
  it has also shifted the paradigm of social media.
• Social media platforms have already been
  recognized as a powerful force that can easily
  reshape the perception and experience of an
  individual. From small retailers to large
  enterprises are leveraging all its power to reach
  customers. Even for individuals it is becoming a
  forefront partner amid a lockdown situation.
  Every social media platform like Facebook,
  Instagram, Twitter, and even TikTok has been
  experiencing a major shift on usage basis, i.e.
  social media marketing activities that were done
  before and after the COVID-19 by individuals,
  society, businesses, and at societal levels.
  Lets have a simple walk-through on those changes,

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? Increased Screen Time

• As people are staying at home during the lockdown
  period, screen watch time has been increased to
  almost 50. People are spending several hours
  browsing the social media platform as everything
  is being made available on these platforms, i.e.
  live streaming, games, movies, social
  connections, etc. from the comfort of their home.
  Not only this, but people are also taking
  advantage of this time in learning many new
  things through online platforms. Top influencers
  in social media and many celebrities are also
  sharing their homebound DIY activities or other
  hobbies, which has also increased the interests
  of the users. To make it more interesting many
  challenges are also being posted on various
  platforms such as handwashing Dance, safe hands,
  istayhomefor, quarantine, etc.

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 Helping and Uniting the People

• In this period of isolation, everyone is fighting
  their own battle and facing many different
  scenarios. But social media is again proved its
  integral significance in bringing the people
  together. Through fundraising programs, many
  relief efforts are being paved for the people who
  are facing the crisis. Top influencers are also
  carrying out the live streaming to raise funds
  across the globe for people, no matter what
  geography the needy person is there, all bits of
  help is being extended to them. Many
  organizations, social media marketing campaigns
  are now aligned to this new objective only.

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• campaigns are now aligned to this new objective
  only.
• This period of COVID-19 is the scariest period of
  the decade that has changed the discernment of
  people about everything. Many things can't be
  changed, but yes the strategy of dealing with
  such problems or issues can be changed. And this
  is where social media platforms are helping us.
  Although it's not correct to stick to these
  platforms all the time, thus one needs to
  acknowledge how they need to get positively
  inspired through them. You never know which of
  your hoppy can bring a big break in your life.
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