What is India talking about during lockdown

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What is India talking about during lockdown
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(No Transcript)
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India has implemented four lockdown phases
with restricted movement for all except frontline
workers. After almost two and a half months of
lockdown, phased and controlled unlocking has
started to pave the way for normalcy in economic
activities. While India is trying to deal with
Covid19 with all its might, the journey to
normalcy is bound to be long in a country of 1.3
billion people. As a social marketing agency, we
are always curious about the consumer mood. What
are consumers and netizens talking about? We
generated four word clouds by mining a
substantial amount of content published during
the four lockdowns in India. We would have loved
to see that the word clouds clearly show that the
consumer mood is swiftly changing from despair to
optimism. However, the word clouds show a much
slower change. As expected in a large country
like India, the spread and impact of COVID19 is
widespread and longstanding. Consumers with
access to information about the latest impact of
Covid19 in India and elsewhere understand that
Covid is here to stay for months. They are
cautious, but they want to slowly and responsibly
return to spending, purchasing, vacationing, and
more.So brands, dont lose heart and stop
investing in your social media presence. Work
with a social marketing agency to craft
communication that will win back your customers.