How Consultancy Can Help Indoor Tribal Crafts

1
How Consultancy can help Indoor Tribal crafts?
2

• About Tribal crafts-
• Indian tribal craft is an impressive section in
  trendy Indian times that slowly has taken in a
  cultured look. The ultimate get-up that such
  tribal crafts receive to adorn and deck subtle
  Indian city homes, can maybe only be represented
  after a radical admiration. Indian tribal crafts
  are available in each space of decoration and
  embellishment, with varied irresistible
  decisions, intensifying ones urge to buy tribal
  product. Indian tribal crafts verily mirror the
  lives of their users, their food and its supply,
  their observances to pacify indefinite forces
  that incorporate their arts and crafts, music and
  dance. Some of the various tribal crafts
  (BBGV17720)
• manufactured in India include Antiques, Art,
  Baskets, Paper Mache, Ceramics, Clock creating,
  Embroidery, Block Printing, ornamental Painting,
  Glass Work, Fabric, Furniture, Gifts, Home Décor,
  Jewellery, leather Crafts, Metal Crafts, Paper
  Crafts, Pottery, Puppets, Stone and Wood Works.
  It completely expressed through art and reflects
  its use in their crafts. Indian tribal craft is
  usually ritualistic, rubbing off a definite line
  between the artist and also the art lover Tribal
  crafts are passionate about the native plant
  system.  

3

• Artistic Textiles
• Buddhist Figures
• Black Terracotta
• Copperware
• Chamba Rumal
• Brassware
• Challenges faced by Tribal Craft
• Unorganized production As a largely unorganized
  sector, handicrafts faces problems such as a
  paucity of professional infrastructure such as
  work sheds, storage space, shipping and packing
  facilities.Outdated production methods
  Artisans may also lack the financial capability
  to upgrade technology in production, or undergo
  necessary training on a regular basis, as would
  be available to them in a formal work setting.
  This compromises the quality of their products
  and raises the cost of production
• Low education- The lack of education makes it
  difficult to manage inventory, access government
  schemes and market information and bargain with
  traders and middlemen. It is estimated that in
  2003 around 50 of heads of households of crafts
  producing families had no education whatsoever,
  and more shockingly, around 90 of the women in
  these households were completely uneducated
• 17.5 in 1991 to 29.6 in 2002.

4

• Impact of covid-19 on handicraft industry-
• According to Export Promotion Council for
  Handicrafts (EPCH) the handicraft sector could
  suffer a loss of ?8000-?10,000 crores due to the
  pandemic. There are over 31.44 lakh households
  engaged in weaving and allied activities These
  local artisans are not visible like migrant
  workers. They are being neglected and their
  livelihood is in danger. Most of the artisans
  come from rural India and work in an informal and
  precarious setup. They honour their traditions
  and culture they create masterpieces that are
  exported over the world. Yet, their wages come
  nowhere close to the income that can provide them
  with social security.
• How consultancy can help in this situation?
• Many of the businesses are suffering due to
  lockdown and this is no different for tribal
  craft sector. Tribal craft business mostly works
  at historical spots or antique places. But amid
  the lockdown the historical places are closed
  which has led to decrease in revenue flow. So,
  the question is how can a consultancy help the
  tribal craft sector? The answer is by acting as
  platform provider where all your products will be
  marketed. A cost-effective marketing can be done
  through prospect marketing. A prospect is someone
  who has a need, desire and/or interest in what
  you offer. By prospect marketing tribal craft
  businesses can reach prospects efficiently, which
  in turn leads to increased customer base, brand
  awareness and reduced marketing cost which leads
  to increased revenue, demand, and innovation.
  Some of the online strategies/tools are used to
  reach prospects are-Email marketing, Google Ads,
  social media marketing like Facebook, LinkedIn
  which provides custom filter.
•  

5

• Contact Us
• Address Unit No.450, Mastermind One - IT Park,
  Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
  India 400065
• Phone [phone], 91
  9222086563
• Website www.mbaprojectreports.com
• Email    ebrandingindia2017_at_gmail.com  info_at_diss
  ertationwritingediting.com
•