Importance of Digital Marketing in Covid19

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Importance of Digital Marketing in covid19
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Introduction

• Digital marketing includes all marketing
  endeavors that utilization an electronic gadget
  or the web. Organizations influence digital
  channels, for example, web search tools, online
  networking, email, and different sites to
  associate with ebb and flow and forthcoming
  clients. Digital marketing is characterized by
  the utilization of various digital strategies and
  channels to associate with clients where they
  invest quite a bit of their energy on the web.
• These day internet has become a part of our daily
  lives, digital marketing proved to be important
  for a brand. Business now focus on creating an
  online brand image as globally there is 4.5
  billion internet subscribers. In the past of a
  few weeks, the outbreak of COVID 19 impacted our
  lives and multiple businesses across the world.

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• Before the lockdown, social media usage was on
  average 150 minutes per day. However, in the
  first week of lockdown, the figures jumped to 280
  minutes per day, showed a survey. The survey
  added that 75 people were spending more time on
  social media as compared to the before.
• A solid understanding of these shifts in customer
  behavior will helps to create opportunities for
  marketers to continue to engage their customers.

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What we can do now?

• As digital marketers we want to
• Make the most of digital elements of our offering
  or create them where they dont currently exist
• Position ourselves for the post crisis market
  upswing
• Take advantage of situations where we currently
  have reduced risk
• Ensure we are adding value for users, customers
  and prospects where we can

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Digital Transformation

• Many businesses werent ready for this situation
  the ones that are thriving are those that were
  already prepared to engage digitally.
• If you arent one of those organizations, now is
  the time to change.
• Taking steps along your digital transformation
  journey now will make your organization
• Better able to operate now
• Better prepared for the future
• Equipped for the next crisis

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SEO
SEO tasks to do

Technical audit Link audit Update Google
My Business Content creation (topical and
evergreen) SEO tasks to avoid Keyword
research for evergreen content Backlink
acquisition

• Interest is going to return, prospects will look
  for services again we need to be there when
  they do.
• Why SEO makes sense now
• Resource intensive
• Long game

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Upskilling Your Organisation

• Now is a great time to take advantage of digital
  training offers.
• Digital marketing training allows you to
• Improve performance for your key tactics and
  channels
• Develop strategy understanding
• Prepare for new digital opportunities, now or
  in the future
• Push your organisation in more technical areas

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