Discovering the Right Approach to ICO Marketing - PowerPoint PPT Presentation

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Discovering the Right Approach to ICO Marketing

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Follow all the above guidelines to implement ICO marketing successfully by satisfying the requirements of stakeholders such as users and investors. – PowerPoint PPT presentation

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Title: Discovering the Right Approach to ICO Marketing


1
Discovering the Right Approach to ICO Marketing
2
Meaning of ICO Marketing
  • It involves promoting the ICO offer of the
    company across different channels.
  • Both free and paid tools must be utilized to
    capture the attention of the target audience.
  • The ultimate aim must be on improving the
    credibility of the campaigns and generating more
    leads.
  • Creating the right team with adequate technology
    is necessary for driving the benefits of the
    unique solution in the minds of the audience.

3
Whitepaper and Website Creation
  • A comprehensive whitepaper must disclose the
    project vision, describe the team members, and
    the strategy for distribution of tokens. 
  • Hire a professional writer and focus on
    transparency while disclosing sensitive details. 
  • Develop an attractive layout for your website
    portraying all the necessary information in
    separate sections.
  • Post content regularly on the site to rank higher
    on search engines.

4
Utilize Social Media and Email Marketing
  • Promote the benefits of the ICO by creating
    blogs, videos and infographics and post it on
    different social networks such as Facebook and
    Linkedin.
  • Ideas for new topics can be tapped from
    discussion forums such as Reddit and Quora. 
  • By establishing sign-up campaigns through email,
    professional investors would be gained by sending
    newsletters and regular updates.
  • Information about new features and discounts
    offered can be sent to a selected group of an
    interested audience. 

5
Paid Advertising and Public Relations
  • A quicker method to gain high-end clients is
    through paid advertising on search engines and
    social media applications.
  • Profitable campaigns can be executed through
    tools like Google Ads which help in strategic
    targeting.
  • Be aware of the regulations related to paid
    advertising in each platform as concerns
    regarding exploitation and competition are yet to
    be addressed.
  • Improve investor relationships by sending press
    releases and news bulletins frequently.
    Implementing QA sessions will help in generating
    more clarity and prevent ambiguity.

6
Affiliate Marketing
  • An interested team would be hired at modest rates
    for performing specific tasks.
  • They can be asked to promote the companys
    products and offered a commission or attractive
    tokens for the same. 
  • Affiliates can be an individual or a small
    agency. 
  • The ultimate aim must be to persuade the
    potential customer of the products value and
    improve the conversion rates.

7
Listing ICO on Reputed Websites
  • The official launch of the ICO can be posted on
    high traffic generating websites such as
    CoinCodex and ICO Marks.
  • It would generate a positive hype and necessary
    frenzy during the countdown to the release.
  • Simultaneously, the benefits of the offerings can
    be disclosed in prominent positions without the
    need to display advertisements. Performance can
    also be tracked in different platforms.
  • Through reliable networking with leading
    exchanges, crowdsale platforms can be tapped for
    selling blockchain assets.

8
Why Choose the Blockchain App Factory
  • They have a team of proficient developers who
    deliver tailor-made strategies for attracting
    your target audience. 
  • Productivity and greater conversions will be
    ensured through optimum utilization of resources.
  • With a responsive team in place, effective
    communication will be executed across different
    channels.
  • Every clients business goals will be achieved
    comfortably to improve their standing in the
    industry.

9
CONTACT USWebsite https//www.blockchainappfa
ctory.com/ico-marketing-servicesEmail Id
info_at_blockchainappfactory.comContact No 91
6382 665 366
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