Pre-Optimization Steps for your New Website

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ESP Inspire

• https//www.espinspire.com/

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Pre-Optimization Steps for your New Website
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(No Transcript)
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• Developing a website requires more time in
  planning than in execution. It involves a careful
  analysis of the desired goals that can prove
  beneficial for a long time. In todays world, it
  is vitally important to make sure that a website
  is compliant with all the technical factors which
  directly make or break the marketing strategy. In
  order for your new website to successfully reach
  its audience, it needs to be pre-optimized and
  continued to be optimized right after it goes
  live.
• Pre-optimization of website refers to the key
  steps involved in establishing a solid ground for
  SEO before the website goes live. There are many
  small businesses that take a lot of time to gain
  significant web traffic after their website goes
  live. This time duration can be effectively
  reduced by taking a few highly important steps
  while the website is being finalized. However, it
  is equally important to thoroughly review a web
  page design before proceeding to SEO.

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Here Is The SEO Checklist To Ensure Your Website
Is Pre-Optimized When Launched
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Install Google Analytics (GA)

• There is no better way to track and monitor the
  numbers than Google Analytics. There are two ways
  to do this
• Get the UA Code by searching the source for UA.
• Use Tag Manger through the Tag Assistant Plugin
  by Google.
• Google analytics also allows a wide range of
  other tracking measures based on the type and
  complexity of a website.

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Sources of Web Traffic in Google Analytics

• There are various sources that you can track
  through Google analytics for a detailed overview
  of web traffic and popularity of your website.
  Some sources are quoted as examples below
• Clicks from bookmarks
• Visitors who know your URL
• Search engines

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Robots.txt File

• As soon as your website goes live, it is in the
  hands of robots. Before you press the publish
  button, check your robots.txt file again and
  again. A User-agent disallow for the complete
  website means you are blocking all the robots
  including our favorite search engine crawlers
  from accessing the website. Some Google crawlers
  are good and help your website get indexed.
  However, it is also advisable to bar crawlers
  entering from some hidden corners filled with
  only images or forms like get a quote or contact
  us page.

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Facebook Pixel

• Facebook is highly popular for marketing
  campaigns for majority of businesses. It is
  strongly recommended to prepare your website for
  these campaigns at an early stage by adding
  Facebook pixel. Facebook pixel enables tracking
  of web traffic coming through Facebook campaigns.
  Facebook as well as other social media channels
  are highly effective in raising brand image as
  well as popularity among the right targeted
  audiences.

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Google Search Console

• Google Search Console is a tool designed and
  managed by Google to give you a complete insight
  regarding your website. You can check, compare
  and make improvements to your (targeted) keywords
  for a better ranking and popularity. If you have
  hired a web development company to maintain your
  website, you may need to see if the appropriate
  tracking is enabled for your website as soon as
  your account is setup.
• While you prepare to install the Google Search
  Console, you may need to check and include
  preferred domain, international targeting,
  sitemap.xml etc.

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Here Is How It Works

• Setting preferred domain to www. As in standard
  SEO practices, the domains with www. are SEO
  friendly.
• Set the target country of an international domain
  like .com. Proximity plays an important role with
  local SEO.
• Link the Google analytics account to Google
  Console, making sure that its data reaches to
  your GA account.
• Submit sitemap.xml file.
• Press the Fetch as Google button.
• Submit the site to Bing (and other search
  engines).

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Suggestions

• Pre-optimization refers to the key steps involved
  in establishing a solid ground for SEO before the
  website goes live.
• There are many small businesses that take a lot
  of time to gain significant web traffic after
  their website goes live.
• This time duration can be effectively reduced by
  taking a few highly important steps while the
  website is being finalized.
• Here is the SEO checklist to ensure your website
  is pre-optimized when launched.
• Install Google Analytics (GA) to monitor the
  overall progress of your website (traffic,
  source, timeline etc.)
• There are various sources that you can track
  through Google analytics for a detailed overview
  of web traffic and popularity of your website.
• Robots.txt file should be enabled allowing web
  crawlers to read and analyze the status of your
  website.
• It is strongly recommended to prepare your
  website for marketing campaigns on Facebook at an
  early stage by adding Facebook pixel.

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Thank You