Digital Marketing Promotions for Small Businesses

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Five Of The Best Digital Marketing Promotions

• Digital marketing promotions are necessary if you
  want your small business to become a success.
  From attracting new customers to building your
  brand, maximizing the right digital marketing
  promotions can really take your business growth
  to new heights.

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1. Offer Incentives With Targeted Landing Pages 

• With the likes of Google Adwords and Facebook
  Advertising, you can target specific audiences
  through the right keywords with exciting
  incentives. Your motivation can be anything
  exclusive deals, bargains, notices anything
  that will draw in new customers. To make the best
  of it, make sure that the advertisement takes the
  user to a targeted landing page made for that
  specific incentive, not just your homepage.

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2. Get Involved In Local Events Promote It 

• People love local businesses and will support
  them at every opportunity. So there is no excuse
  for not being part of local events. Whether its
  an exhibition, a seminar or a local market,
  getting involved will boost your profile amongst
  the local community. 
• How do you maximize that through digital
  marketing? You promote it through social media
  marketing. You can create invites, make
  advertising for it, offer prizes, and attract
  locals to visit your store by driving interest in
  the event. 

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3. Create Live Videos Branded Content

• Video has been a driving force in digital
  marketing since the beginning. Its more engaging
  that the written word and helps make your website
  more interactive. In their 2020 report, Wyzowl
  found 85 of businesses use video as a marketing
  tool, with 89 saying that video gave them a good
  ROI.
• There are two ways to maximize your video
  creation through live feeds and branded
  content. 
• Live feed is exactly as it sounds live
  interaction with your business. Through Facebook,
  Google, or Twitter, you can stream directly from
  your location to your customers. You can let your
  audience be part of the conversation, encouraging
  them to ask questions and gather an insight into
  how you run your operations. 

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4. Get Educational With Your Content

• Who doesnt love to learn about something they
  love? As a business owner, you probably have a
  wealth of knowledge about your industry just
  like we do in regards to digital marketing in
  Calgary. So why not share it with your customers?
  The more they know about it, the more engaged
  they will be with your business and industry. 
• Provide them with insightful, educational
  topics that will pique their interest. Whether
  you showcase it through blog posts, downloadable
  ebooks, podcasts or videos, if your content is
  interesting and engaging, theyll come back for
  more, increasing your traffic and boosting
  your SEO. It will also help you become an
  established source of valuable and helpful
  information. That can only mean enhanced brand
  awareness and better relationships with your
  customers. 

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5. Maximize Your Good Reputation With Referrals 

• Did you know that customers acquired through
  referrals have a 37 higher retention rate? Did
  you also know that 81 of consumers are more
  likely to engage with brands that offer reward
  programs? 
• So what do you do? You promote referrals. 
• Running referral advertisements will help
  spread the word about your business and open up
  your customer network. Youll get current
  customers engaged with your business through
  reward programs (as theyll come back for more)
  and then experience a burst of new customers, who
  have been referred from happy clients.