Tips for creating an effective TV commercial

1
(No Transcript)
2
Tips for creating an effective TV commercial
3
(No Transcript)
4

• Effective TV ads are the ones that make a
  connection with the audience until and unless
  that connection is build up your brand. It wont
  be remembered and TV ads are said to be effective
  and successful when the audience remembers not
  only the Ad but the brand and the message behind
  the Ad campaign.

5

• There are a few steps that you need to consider
  while creating a TV ad to make it an effective ad

6

• Represent your brand clearly
• When shooting your ad make sure that you
  represent your brand clearly because that is why
  you are running a TV commercial to promote your
  brand. You should not wait until the end of the
  video to introduce your brand. You should
  introduce the brand in the beginning of the ad
  using the company name or logo. Its important
  for you to represent your brand clearly
  throughout the ad if you do not do that people
  may forget your business if they will not see
  what you company do and what makes you special
  and different from others.

7

• Use Influencers
• When shooting the ad, you must use an influencer
  in the ad related to your brand because using
  famous stars or the influencers is the key factor
  for the most successful TV ads.

8

• Target specific audience
• When you plan to run an ad campaign target your
  specific audience is important for you to get the
  best results out of it. When you are running an
  ad on digital platform there you use targeted
  audience, however targeting the specific audience
  becomes important while running the TV ad. You
  need to see what type shows audience watch and
  what time they watch their favorite channels and
  accordingly you need to plan your TV commercial
  campaigns to get more ROI.

9

• Schedule Ads strategically
• Placement of Ads is very important because it
  determine who sees your ads and at what time.
• Select a correct time slot and channel is very
  important because if you run women clothing ad
  campaign at 1 AM at any sports channel, you can
  save money by running ad at that time but it will
  never be worthy to spend money for that ad
  campaign.
• Selecting the right channel and right time is
  very important.

10

• If you run ad on news channel then the morning
  time can be a right choice to run ad on a news
  channel and running ad on entertainment channel
  in the prime time is worthy as these are the
  times when more users watches these channels and
  it may give you the best results and the ROI you
  are expecting.

11
(No Transcript)