Going Global: What You Need to Get it Right

1
Going Global What You Need to Get it Right
Owning a company is difficult and making it
multinational is every individuals goal. But, it
comes with an abundance of difficulties. And one
of those difficulties is to connect with
multinational customers on a personal level
especially when theres a language barrier. So,
today we are going to talk about this major thing
that businesses usually come to know at a later
stage, mostly after going global, as Zomato
did. The simple solution to eliminate the
language barriers is localization. Its
important to pay attention to this as language
plays a vital role in helping businesses connect
with their customers. It is something which
brings us together and at the same time,
differentiates us. Over the course of time,
companies have started understanding the
importance of this language gap and come up with
a solution of language translators or extensions
that helps them localize their websites and apps
by converting content in customers regional
language. But thats not all that a language
translator can solve for a business like
yours. Lets see some of the pain points caused
by language barriers that a translator can easily
fix
2
Meeting customers needs To go global and have a
competitive advantage, it is important to cater
to your customers needs and one such need is to
get the right information in the right language.
Hence, as a business owner, you should
understand the importance of online language
translation. If you are targeting the Russian
market by keeping your website language in
English then it's next to impossible to get
customers. So, to get the results, you can use a
language translation extension to translate your
website content in Russian and gain market
share. Effective communication Language is a
tool that companies can use to communicate
effectively with their customers. And English is
not everyones first language as mentioned
above. Just imagine one of your customers is
from France and understands only French. They are
searching for a product you sell, they land on
your website only to find it to be completely in
English. They might not understand your products,
its features and you might lose a potential
customer. English can be a completely alien
language for them or they might hardly
understand it. Because of this, they might close
your website immediately. Language here became a
barrier. These scenarios can be avoided and you
can acquire a global user base by having a
language translation extension. It helps to
translate your website content effectively and
in runtime.
3
Not only does a language translator help overcome
these pain points, but it also adds value to
your customers experience. Lets see how! Adds
an emotional touch Imagine someone addressing
you by your name while interacting with you. How
would you feel? You will connect with them
immediately and pay attention to what they are
saying, right? Language is also like that. When
you as a company translate the content of your
website in your customers language, it adds an
emotional touch. This shows that youve committed
to them for the long term. Moreover, when you
translate your web content, documents, articles,
FAQs, and other resources, customers can read it
easily. This gains trust of your customers,
increases your brands credibility, reliability,
and becomes a household name. Business
expansion opportunities Once youve overcome the
language barrier, then going international
becomes easier. Now your company builds brand
value, recognition, good word of mouth, etc. One
of the major benefits of going global is that you
get more opportunities as you get closer to your
customers. It even becomes easy to understand
their requirements and serve them better.
Remember, different countries, different users,
and different requirements. Boosts website
traffic If you translate the website language,
then it helps your companys marketing team to
carry out localized SEO activities that help
your website in ranking in a particular city or
country. This, in turn, helps you boost your
websites traffic, increase your sales, and help
you gain more customers. Today there are
thousands of language translator extensions
available in the market each with its advantages
over others. So, it becomes difficult to choose
which extension to buy. But, dont worry, in
this article we have that covered too. Weve
listed down four important things you need to
look out for before purchasing language
translator for your website
4

• Technical capabilities and flexibility
• Product quality and compatibility
• Customer support period
• Frequency of product updates
• Have a Magento website?
• Check out our Magento 2 language Switcher
  extension that easily integrates with your
  website and enables you to provide localized
  customer experience.
• Below mentioned is just a gist of the features of
  our language translation extension
• Backend Control
• Once our extension integrates seamlessly with
  your websites backend then you can translate
  the content in your desired language using Google
  Translate API. Furthermore, you can also change
  the final output using the WYSIWYG editor. In
  short, you as an admin get full backend control
  of the website and translation.