TO IMPROVE SEARCH ENGINE RANKING OF YOUR WEBSITE - PowerPoint PPT Presentation

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TO IMPROVE SEARCH ENGINE RANKING OF YOUR WEBSITE

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Basic SEO configurations are easy to implement and does not involve any major technicality. – PowerPoint PPT presentation

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Title: TO IMPROVE SEARCH ENGINE RANKING OF YOUR WEBSITE


1
ESP Inspire
  • https//www.espinspire.com/

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SUGGESTIONS TO IMPROVE SEARCH ENGINE RANKING
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IMPORTANT POINTS
  • OPTIMIZATION OF TITLES, DESCRIPTIONS AND URLS
  • RELEVANT AND FRESH CONTENT
  • QUICK LOADING TIME
  • MOBILE FRIENDLINESS
  • WEBMASTER TOOLS

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DETAILED SUGGESTIONS ABOUT ABOVE POINTS
  • As we all know, a receptionist is only as
    effective as his/her role in understanding the
    queries of incoming customers accurately.
  • Just the same way, search engines respond with
    accurate results depending upon the SEO of the
    websites showing the relevant information.
  • Basic SEO configurations are easy to implement
    and does not involve any major technicality.
  • One of the most basic and oldest techniques that
    are still equally relevant for internet marketing
    is the optimization of web page titles,
    description text, and URLs.
  • For example, if a webpage contains information
    about smartphone accessories, the title text can
    contain Smartphone Accessories Chargers,
    Cables and Wearable Devices.
  • The relevance and freshness of your websites
    content is highly critical for best search engine
    optimization (SEO) results.

7
  • If your content is static or out of date, your
    websites audience may quickly leave your page
    and find another website that has the latest
    updated content.
  • The loading time of your website can make or
    break the deal for your website visitors.
  • There are some steps you can take to improve the
    loading time of your website without getting any
    external assistance including removing heavier
    images, unnecessary JavaScript (JS) files,
    switching website hosting service, and using
    sprites to minimize http redirects.
  • Ever since smartphones have taken a lead in
    digital communication, most of the web users try
    to search for information by using their mobile
    browsers.
  • If your website is not mobile friendly, it will
    not be indexed in the mobile-first index and
    affect your websites ranking in the search
    results.
  • It is vitally important for you to link your
    website to Googles Search Console (previously
    known as Google webmaster).
  • The webmaster tools allow you to keep a track of
    your websites SEO as well as the user behavior
    on each page.

8
THANK YOU
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