GTracing Gaming Chair

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Total Visits Channel wise
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Organic Visitors
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ABB - SEO

• Areas of Improvement
• Organic search results does not show ABB in the
  first page.
• Keyword based searches do not show ABB in the
  first page.
• SEO of the website needs improvement.
• Landing page needs improvement.

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ABB - SEO
ABB is not ranking on the 1st page. Title tag
need optimization with long tail keywords in
order to improve organic ranking.
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look at The website Technical Analysis
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Mobile Speed
The https//new.abb.com/windpower website Mobile
speed test screen shot
Mobile loading speed is poor. Page loading is one
the important factors for user experience and
ranking on the top.
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Desktop Speed
The https//new.abb.com/windpower website Desktop
speed test screen shot
Desktop loading speed is medium which can further
be improved to increase user experience and
ranking on the top.
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Looking at website Technical Aspects
The https//new.abb.com/grid website Title screen
shot
Title need to be optimized with long tail
keywords.
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Meta Description
The https//new.abb.com/grid website Title screen
shot
Meta description exceeding the character limit.
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Image Alt Tag
Some of the image screen shot of
https//new.abb.com/power-distribution website
Image Alt tag helps to rank images in image
search results and helps in driving referral
traffic.
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Heading Tag
H1 tag should contain long tail keyword as we
mention in title.
H1 tag should maintain a Long tail keyword. H1
tag helps crawler to better understand the
content and structure of the websites.
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Content Optimization
Content optimization required for
https//new.abb.com/windpower website
Content need optimization with LSI keyword, html
strong tag and proper sub-heading.
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URL Structure
https//new.abb.com/grid URL structure screen
shot.
The keyword grid as implemented in URL is very
generic instead suggest to replace it with power
grid.
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Above The Fold
Place your important elements above the fold to
boost conversion
 Above the fold is the first things the visitors
see when the user loads the page and therefore it
is very important to place your important content
or USP above.
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Infographics
We suggest creating infographics that will
increase engagement with the websites.
Infographics are more visual and make the
complex data easy to understand and give more
reasons for visitors to engage with the websites.
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XML Sitemap
The https//new.abb.com/grid website need to
implement sitemap
Need to create XML sitemap. XML sitemap helps
visitors and search engine crawlers to find pages
on the site.
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Correction Needed in The Website From SEO Point

• Website loading speed need to improve.
• Need to implement image alt tag for all the
  images.
• URL structure need update with long tail
  keywords.
• Content need to improve.
• H1 tag need to improve with long tail keywords.
• Title tag need optimization with long tail
  keywords.
• Need to implement external link.
• Dedicated landing page for a particular product.
• Good Call to Action ( CTA)
• The majority of the keywords are not found in the
  meta description
• The majority of the keywords are not found in
  heading tags
• Need to implement XML sitemap.

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SEO Best Practices We Can Do
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How exactly Synergos Can Support ABB
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What Can We Can Achieve Doing SEO From August-
December 2018
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Technical support needed from ABB To Get This
Project Rolling

• We would need access for the following items
• Website CMS
• Google Search Console
• Google Analytics
• Following items need to be executed by the team.
• Error free code and all the code should be w3c
  compliant.
• Creation of custom 404 page.
• Keyword placement in the content as per the
  recommendation
• Improving the website speed
• Implementing schema markup.

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Competitors
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Competitors - Analysis
Competitors   URL  
Eaton http//www.eaton.com/us/en-us.html
GE http//www.geindustrial.com/
Emerson http//www.emerson.com/en-in
Siemens https//www.siemens.com/in/en/home.html
Rockwell Automation https//www.rockwellautomation.com/
Schneider https//www.schneider-electric.co.in/en/
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Competitors - http//www.eaton.com/us/en-us.html
http//www.eaton.com/us/en-us.html has
implemented feedback features.
Feedback allows you to analyze specific
information about user activities and
website bugs.
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Competitors - http//www.geindustrial.com/
Competitor has given where to buy option which
allows visitors to locate store and increase
conversion.
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Competitors - http//www.emerson.com/en-us
http//www.emerson.com/en-us has implemented long
tail keyword in heading.
Long tail keywords tend to be far more
descriptive, they also tend to deliver more
targeted traffic. 
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Competitors - https//www.siemens.com/in/en/home.h
tml
https//www.siemens.com/in/en/home.html has
implemented product index.
Siemens has implemented relevant CTA which help
to increase lead.
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Competitors - https//www.rockwellautomation.com/
https//www.rockwellautomation.com/ Action button.
Rockwell Automation has implemented action button
top which allows users to go to the top of the
page without scrolling and increase user
experience.
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Competitors - https//www.rockwellautomation.com/
https//www.rockwellautomation.com/ site link
search box.
Site link search box allows user to search for
specific queries without visiting the website and
thus improve user experience.
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Competitors - https//www.schneider-electric.co.in
/en/faqs/home/
https//www.schneider-electric.co.in/en/faqs/home/
has implemented FAQ.
A good FAQ page will benefit your website further
by allowing extra content to be picked up by
those Search Engines. A FAQ page will also
provide an excellent resource to potential
customers.
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Competitors - https//www.honeywell.com/
https//www.honeywell.com/ has implemented
unique support features.
Competitor has implemented different support
features that allows potential customer to
connect with the right department.
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Competitors - http//www.legrand.co.in
http//www.legrand.co.in has integrated video
Utilizing video in content improves SEO .Videos
have been proven to demand more consumer
attention than any other medium.
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Competitors - https//www.schneider-electric.co.in
/en/
https//www.schneider-electric.co.in/en/has
integrated product catalogue.
Competitor has implemented product catalog which
allows visitors to get more insights about the
particular product and thus increase engagement
and conversion.
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Website Audit Technical Recommendations
Audit Analysis Action Required?
AMP AMP is a way to build web pages for static content that render fast. Need to add AMP publisher.
Load Time Page loading time is obviously an important part of any websites user experience.  Load time is 6.18s. It is bad.
Permanent Redirect Permanent Redirect found. NONE
Text/HTML ratio Code to Text Ratio 27. Code Size 93 KB Text Size 34 KB We suggest adding a lot more text to your website.
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• We look forward to work with you
• with unique ideas appreciative diligence!
• Thank You ?