Mobile application market

1
Coherent market insightsMarket Research and
Business Consulting Services
https//www.coherentmarketinsights.com/market-insi
ght/mobile-application-market-3403
2
Market Overview

• A mobile application or an app is a type of
  application software that is designed to run on a
  mobile device such as smartphone or tablet
  computer. Initially, the apps are intended for
  productivity assistance such as calendar, email,
  and contract databases. However, growing demand
  has led to expansion of various other uses such
  as games, GPS, order-tracking, ticket purchasing,
  location-based services, and more. The mobile
  applications are downloaded from applications
  distribution platform, which is operated by
  mobile operating system owners such as Google
  Play Store (Android) or App Store (iOS). Some of
  these apps are free to download, while some are
  paid.

3

• The Global Mobile Application Market, by Store
  Type (Apple App Store, Google Play, and Others),
  by End-use (Games, Social Networking, Healthcare,
  Books, Music, Productivity, Education,
  Entertainment, News, Photos and Videos,
  Navigation, Travel, Business, and Others), and by
  Geography (North America, Europe, Asia Pacific,
  Latin America, and Middle East Africa) - Global
  Forecast to 2027, was valued at US 54,498.7
  million in 2019, witnessing a CAGR of 11.7
  during the forecast period (2019-2027), as
  highlighted in a report published by Coherent
  Market Insights.

4
Market Dynamics- Drivers

• Rapid growth of mobile ad industry is expected to
  drive growth of the global mobile application
  market during the forecast period
• Mobile ad industry has witnessed significant
  growth in the recent past, owing to high adoption
  of mobile devices such as smartphones, tablets,
  and more. According to Coherent Market Insights
  analysis, in 2016, the global mobile industry
  accounted for over US 100 billion in terms of
  expenditure and exceeding 50 of total digital ad
  expenditure. According to the same source, in
  2014, mobile app ads accounted for over 30 of
  the total mobile advertising revenue. Hence, high
  growth of mobile ad industry is expected to boost
  the global mobile application market over the
  forecast period.
•  

5

• Rampantly expanding e-commerce industry is
  expected to propel the global mobile application
  market over the forecast period
•  Many retailers are focused on finding
  opportunity for market development without
  physical footprint. Consumers prefer buying
  products on online platform instead of local
  retail stores, especially smartphones. This
  indicates that there is an opportunity for
  e-commerce as well as for mobile application
  companies across the globe. Moreover, many
  investors have shown interest in e-commerce
  platform in the recent past. For instance, in
  September 2014, Alibaba, a China-based e-commerce
  platform, invested US 25 billion in initial
  public offering (IPO) in e-commerce. Therefore,
  continuous expansion of e-commerce industry is
  expected to support the market growth in the near
  future.

6

• Constantly changing lifestyle across the world is
  expected to boost the global mobile application
  market growth during the forecast period
• Changing lifestyle refers to changing habits,
  beliefs, financial status, morals, and purchase
  parity of an individual. . Understanding the
  lifestyle trends of the population allows a
  business to better market itself so that the
  business can easily change its strategy if those
  trends change. Connately changing lifestyle and
  spending habits across the globe are expected to
  accelerate the market growth over the forecast
  period.

7

• Asia Pacific region dominated the global mobile
  application market in 2019, accounting
  for 43.0 share in terms of value, followed by
  Europe, and North America respectively

8
Market Dynamics- Restraints

• Mobile application market maturity is expected to
  restrain growth of the global mobile application
  market during the forecast period
• Application download activity is expected to
  decrease at a relatively slower pace than direct
  revenues from paid apps. According to the recent
  disclosure of two global leaders operating in the
  global mobile application market Google and
  Apple the number of applications installed are
  likely to reduce over time as the requirement
  from mobile applications by consumers will be
  fulfilled. Another factor responsible for the
  decline of the global mobile application market
  is a saturation of the smartphone market, which
  will result in the decline of total mobile
  application installs.

9

• Lack of advanced mobile devices as compared to
  mobile application development is expected to
  hinder the global mobile application market over
  the forecast period
• Mobile device manufacturers are not able to
  sustain the intense competition and keep up with
  mobile app developers. Applications designed for
  specific functions require equally advanced
  device features. In order to resolve this
  problem, consumers need to shift to smartphones
  with advanced features that permit operational
  efficiency of mobile applications. Hence, these
  factors are expected to hinder the market growth
  over the forecast period.

10
Market Opportunities

• Growing investment in digitization is expected to
  present lucrative business opportunity for market
  players
• Various technology companies are investing
  significantly, in order to accelerate
  digitalization in emerging economies. For
  instance, in September 2015, Qualcomm Inc., a
  U.S.-based semiconductor and telecom equipment
  manufacturer, invested US 150 million in Indian
  startups. Such investments are expected to offer
  lucrative business opportunity for market players
  to expand their product portfolio, enhance their
  market presence, and gain competitive edge in the
  market.

11

• Increasing adoption of mobile-connected smart
  objects and Internet of Things technology are
  expected to provide excellent business
  opportunity
• Consumers are preferring mobile-connected smart
  objects such as smartphone-controlled air
  condition (AC), TV, vacuum cleaners, projectors,
  and more. Moreover, increasing adoption of
  Internet of Things technology that can integrate
  computing devices, mechanical and digital
  machines, people, objects, and animals with
  unique identifiers (UIDs) has presented
  significant market opportunity for market players
  to capitalize on untapped market.

12

• Increasing adoption of mobile-connected smart
  objects and Internet of Things technology are
  expected to provide excellent business opportunity

13
Market Trends

• North America Trends
• Different businesses have launched their own
  apps, in order to expand their consumer base and
  increase revenue generation. For instance,
  Amazon, eBay, Alibaba, etc. are e-commerce
  platforms, while social Facebook, Instagram,
  Twitter are social media platforms. There are
  m-health apps for women health, fitness, weight
  loss, and personal health medication and record.
  Furthermore, there is constant battle over
  consumer base between two major IT organizations
  namely Apple and Google. According to CMI
  analysis, consumers prefer Apple mobile
  applications over Google mobile applications in
  the U.S. with loyalty percentages of 89 and 84
  respectively. According to the same source, With
  respect to the operating system, iOS has the
  strongest brand loyalty followed by Android, with
  brand loyalty percentages of 89 and 68
  respectively in the U.S. Moreover, in 2015, 2015,
  Google had no competitors among the Android
  operating system segment with its brand loyalty
  reaching 82 in the U.S.

14

• Europe Trends
• Time spent on mobile apps and web is higher than
  time spent on PC web. According to CMI analysis,
  in December 2014, Britons spent 44 average hours
  with their mobile apps. According to the same
  source, In December 2014, it was found that
  Italians used their mobile apps for about 40
  hours, twice as much as they spent on the web
  through their PCs for over 20 hours. Moreover,
  rapidly expanding e-commerce industry in the
  region is another factor boost the demand for
  mobile applications. For instance, in 2013, the
  e-Commerce industry contributed around 24.1 of
  total enterprise revenue in the European country
  of Czech Republic.

15
Segment Information

• Global mobile application market, by store type
  segment, between apple app store sub-segment was
  accounted for 46.9 market share in 2019 and is
  expected to grow at a CAGR of 11.4 between 2019
  and 2027.

16
Value Chain Analysis
17
Competitive Section

• Key companies operating in the global mobile
  application market are SAP SE, Google Inc., Opera
  Software, Microsoft Corporation, Apple Inc., CA
  Technologies, Samsung Electronics Co., Ltd.,
  Cognizant, China Mobile Limited, and Hewlett
  Packard Enterprise Development LP..

18
Key Developments

• Key companies in the market are focused on
  product launch, in order to enhance their market
  presence. For instance, in November 2019,
  Microsoft Corporation introduced new Office app
  for iOS and Android platforms.
• Key players in the market are focused on
  partnerships and collaborations, in order to gain
  competitive edge in the market. For instance, in
  May 2016, SAP SE entered into partnership with
  Apple in order to develop iOS enterprise apps.

19

• Request Sample Report
• Request Customization
• Download PDF Brochure
• Talk to Analyst
• https//www.coherentmarketinsights.com/market-insi
  ght/mobile-application-market-3403

20
About Us

• Coherent Market Insights is a global market
  intelligence and consulting organization focused
  on assisting our plethora of clients achieve
  transformational growth by helping them make
  critical business decisions.
• What we provide
• Customized Market Research Services
• Industry Analysis Services
• Business Consulting Services
• Market Intelligence Services
• Long term Engagement Model
• Country Specific Analysis

21

• Thank You!
• Kindly follow CMI Social Media
  Profiles for the latest company updates
• Face book
• LinkedIn
• Twitter
• https//www.coherentmarketinsights.com/