How To Identify Site Quality for Link Building

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HOW TO IDENTIFY SITE QUALITY
LINK BUILDING
August 2020
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Link Building Agenda
Objectives Checklist Metrics
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SEO Objectives
LEAD GENERATION
INCREASE ORGANIC TRAFFIC
BRANDING
If you serve the visitor the best way you can,
you are optimizing for a brand, for brand
loyalty, for recognition in Google, for more and
quality traffic.
SEO can complement lead generation efforts by
driving awareness for your company via organic
traffic to the site.
SEO generates direct traffic to your website when
your site is optimized for relevant keywords
typed by users.
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Checklist
EVALUATE BACKLINKS
Check your backlink profile using a tool like
Google Search Console, Ahrefs, or Moz.
EVALUATE COMPETITORS BACKLINK
Start to evaluate data and compare it to yours.
INTERNAL LINKING
If you practice proper internal linking, you help
search engine crawlers find, understand, and
index your content, which can help pages rank
higher in search results.
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Checklist
404 ERRORS
Broken links can impact your user experience and
off-page SEO, which is why finding and fixing 404
errors is an essential part of any off-page SEO
checklist.
COMPETITORS BROKEN BACKLINK
Steal your competitions links with broken link
building
ASSESS YOUR LINK BUILDING OPTIONS
Think strategically about which strategies will
offer you the most value.
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Metrics
ORGANIC TRAFFIC
Tracking your organic sessions over time is one
of the strongest indicators of SEO performance.
ORGANIC CONVERSIONS
To measure the quality of your traffic, you need
to be tracking organic conversions. Set up your
in Google Analytics.
KEYWORD RANKINGS
Tracking keywords shows you the effectiveness of
your current SEO plan.
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Metrics
AUTHORITY METRICS
Use the tool from Moz to find your DA or you can
enter your domain in Majestic to get your Trust
Flow to track.
TOP EXIT PAGES
If you identify that a large majority of your
traffic is leaving after they visit a particular
page, this can often indicate that the page needs
some work.
ENGAGEMENT METRICS
Track bounce rate, time on site and pages per
visit which show you how your users are engaging
with your site.
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Metrics
ORGANIC TRAFFIC
Tracking organic CTR will allow you to measure
the relevance and appeal of your content.
NEW VS. RETURNING VISITORS
Identify the new and returning visitors. Target
the right traffic and meeting their needs with
the right content.
COMPETITOR METRICS
iIdentify the total number of backlinks that your
competitors have for each one.
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Check it for free now!
Analyze your back link profile instantly! With
the off-page optimization checklist and metrics,
achieve the kind of results you want.
You can hire experts!
Ask professionals at SEO agency to provide
website analysis at FREE of cost.
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Thank you!
Let us know if you have questions or
clarifications.
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