Title: 6 Hacks to Start eCommerce Business in this Pandemic
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26 Hacks to Start eCommerce Business in this
Pandemic
In response to the corona-virus outbreak around
the world, across all the streams business
continuity has been impacted a lot. Strict
measures are being taken to avoid this virus from
transmitting to one person to the other in all
the countries around the world. On 22nd March
2020, India announced a nationwide lock-down that
meant to close most businesses around the country
aside from essential services. The majority of
these businesses had to work remotely. Some
businesses even shut down tentatively.
E-commerce businesses are just the same. With
just essential items being supplied and social
distancing being strongly advised, the majority
of the E-commerce development services have been
suspended temporarily across the country. Even
though sales for e-commerce businesses have been
minimized, they havent had a complete fallout
like other industries such as hospitality or
travel. Hence, maintaining business continuity
during such uncertain challenging times is
important to manage a smooth workflow. Below are
some of the ways you can ensure the progress of
your business
31. Create a Powerful Online Presence
To sell products online, a powerful online
presence is essential. How can your customers buy
products if they cannot find you easily? It is,
however, not that simple. For many small
businesses, the repercussion of COVID-19 is
gut-wrenching, and to build a strong digital
presence on the internet may be daunting. Michele
Peters, who is a senior UPS manager for global
e-commerce marketing, states that before this
pandemic, many smaller businesses were generating
small sales from their e-store. Using a UPS
webinar, she also shared her thoughts to help
small businesses evolve their strategy.
Businesses have gone remote after the changing
economic situations due to the coronavirus in the
industry. When non-essential stores shut down due
to entire communities on lockdown, many small
businesses developed their presence online
gradually and in some cases, overnight. Peters
states that a strong foundation for your online
business is the first step to a successful
e-commerce business. However, there are several
solutions and e-commerce techniques available out
there to help small businesses. Starting from
e-commerce development and email marketing to the
inventory system and loyalty programs, e-commerce
is there to cater to all your online commerce
needs. For this, you can hire an e-commerce
developer.
4 However, what are the tools that need to start a
successful e-commerce website? Peters states that
we should get help to navigate our options. UPSs
Customer Technology Program connects small
businesses to a range of leaders of strong firms
that offers the solutions you require. UPS offers
many small businesses financial encouragement to
buy technological solutions at cheap rates with
almost little to no upfront cost.
52. Find the Right Online Marketplaces
When doing business online it is very simple to
quickly broaden your vision and be visible.
However, this cannot happen on its own. You
constantly need to build your digital
presence. There are many ways to achieve this.
Marketing through your company website might take
a considerable amount of time to grow traffic but
it is an important element to the website. To
catalyze the process, you need to promote your
brand and products across the other channels as
well. Eran Pick who is the founder and CEO of
an e-commerce platform Solid Commerce who is a
UPS Customer Technology Program partner says that
this is where online marketplaces come in. Online
marketplaces will provide you instant access to
your targeted traffic. They also eliminate the
chances of stoppage involved while selling
online. This is of course not that simple. Due
to online marketplaces, you cannot customize the
user experience for your brand nor do you own any
customer data. Additionally, if your performance
is visible on only one channel and if your
account is closed or suspended, your source of
income goes down the drain.
6How to find the right marketplace?
So, how to recognize what marketplaces are best
for your business? Not every channel is the
same. Pick adds that many marketplaces offer more
room for a margin if they are too
competitive.
7Here, the marketplace dynamic wins the game.
Merchants and international sales have more
potential at more mature marketplaces that offer
smoother selling processes. The goal here is to
get eyeballs on your listings and differentiate
your products. There are still many
marketplaces that are scaling up. This could mean
that there might be a favorable buyer-to-seller
ratio in the products. Other platforms are
seller-specific. If once you have been given the
green light, these marketplaces will be the main
source of quick revenue streams for your
businesses. There are also other ways such as
social media platforms that we use the daily
posting and sharing with our followers and
friends. So what about selling on these social
websites? Many of these social networking sites
are quickly integrating into solid e-commerce
platforms that you should consider on your list.
83. Plan and Implement
In these uncertain times, it would be better if
businesses adapted to the changing circumstances.
Although predicting the future might not be
possible, considerable planning may help you
weather out any storm you face with more relative
ease as compared to not planning. In the long
run, insufficient planning might cost your
business a lot. To continuously review and
improvise your business should be the plane for
every business leader to make the most out of a
situation.
4. Support your Staff
These are the times when your employees look for
higher management for assurance and support.
Especially when layoffs are happening in many
other organizations. Educate your employees on
the current predicament and clarify the situation
to them. Employees need to know about all the
changes happening in the company to perform
efficiently.
95. Coordinate Well
Even though you are working from home,
communication with your employees is important.
Hence, organizations need to step up their
communication game and make use of technology to
coordinate and stay connected with their
employees. For effective and effortless
communication apps like Skype, Zoom, and Slack
can be used. To ensure that productivity is
maintained, you can schedule regular conferences
online.
6. Execute the Recovery Plan
When the pandemic has passed, it is important to
plan the time of recovery of your organization.
The business needs to recover from all the
materialistic damage it dealt from. Starting from
being shut down for so long and proper execution
and planning will allow you to operate again as
soon as possible and probably even be at an
advantage more than others.
10Synopsis
Considering the ongoing pandemic, it is necessary
to take the help of an established eCommerce
Development Company for better functioning of
your online business. Leveraging their custom
e-commerce development services, you can thrive
in your e-commerce business in this tough time
successfully. Published at Start eCommerce
Business Content Details Company
Atharva System Email contact_at_atharvasystem.
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