Massey Ferguson Tractor

1
CULTIVATING THE WORLD
2
History
Tractors and Farm Equipment Limited (TAFE) is an
Indian tractor manufacturer incorporated in 1960
at Chennai, The third- largest tractor
manufacturer in the world and the second largest
in India by volumes, TAFE wields about 25 market
share of the Indian tractor industry with a sale
of over 150,000 tractors (domestic and
international) annually. TAFE has had a
partnership with AGCO Corporation and the Massey
Ferguson brand for over 55 years. TAFE has a
distribution network of over 1000 dealers which
sells its four tractor brands Massey
Ferguson, TAFE, IMT and Eicher. Besides tractors,
TAFE and its subsidiaries have business interests
in areas such as farm-machinery, diesel engines
and gensets, engineering plastics, gears and
transmission components, batteries, hydraulic
pumps and cylinders, passenger vehicle
franchises and plantations. From just one tractor
model in 1961, TAFE today is a mass-manufacturer
with an extensive product range.
3
VISION OF TAFE
"To us in TAFE, Excellence is not something that
we engineer, inspect and input into our
tractors. It is an innate desire to attain the
best that comes from within each of us. It
defines our lives at work and at home and ripples
out into the world around us"
4
TAFE CORE VALUES
TAFE's core values define our beliefs, principles
and practices. It outlines the conduct of
business in our everyday lives, dictates our
overarching vision and corporate strategy. The
new core values logo is a symbolic depiction of
progress, energy and integrity. It vividly
portrays the value sets practiced within the
organization. The outer wheel indicates enduring
progress and the inner chakra infuses whorls of
energy that permeate the entire organization.
The inner white space attributes justice and
fairness, the perfect canvas for inscribing
our values.
5
TAFE PRODUCTS

• TAFE TRACTOR
• HARVESTERS
• IMPLEMENTS
• AGRO ENGINES

6
TAFE TRACTOR
TAFE range of tractors for the export markets, is
tough, durable and efficient. With an established
presence in Africa, Sri Lanka, Bangladesh and
parts of Europe, the robust utility tractors from
TAFE are known for their dependability and
relevantly optimized technology.The TAFE tractors
have proven their mettle in working with vivid
soil conditions and for a wide range of
applications to cultivate various geographies
around the world. Built to the taste of the
land, a TAFE tractor is synonymous to toughness
and stands for high standards of precision build
quality, housing the expertise of TAFE acquired
over decades of its being.
7
HARVESTERS
Harvesters are one of the most valuable pieces of
machinery used by farmers globally. Performing a
combination of functions, harvesters are
impressive, not only because of the amount of
time and physical effort they save, but also
because of the minimal residue they leave
behind. With great emphasis on quality, TAFEs
combine harvesters are field-tested to ensure
high efficiency, a greater range of visibility
and operator comfort.
8
IMPLEMENTS

• TAFE has been collaborating with world technology
  leaders to establish its Applications Business
  Unit (ABU) to efficiently answer the emerging
  needs of the global farming community. Offering a
  range of implements and accessories for various
  agricultural applications like land preparation,
  planting, harvesting, post harvest handling,
  around the farm operations and storage, the TAFE
  ABU has perhaps the most sophisticated and
  comprehensive assortment of implements that cater
  to almost every farm mechanization need of every
  farmer.

9
AGRO ENGINES
Marketed under the Eicher Engines brand, Agro
Engines manufactures superior quality diesel
engines in the range 12 46 hp. These engines
are robust, low maintenance, fuel efficient and
serve as an additional source of revenue to
farmers and our rural customers. All the engines
in this segment are air-cooled, and can run for
long durations at high ambient temperatures,
thereby increasing the productivity and profits
of the customer. Agro Engines have no need for a
coolant and are almost completely maintenance
free since there is no radiator, water pump, or
thermostat valve, bypassing the usual problems of
leakages and radiator choking.
10
OTHER TAFE PRODUCTS

• SILENT GENSET
• GEARS
• ENGINEERING PLASTICS
• BATTERIES
• HYDRAULIC PUMPS
• HYDRAULIC CYLINDERS

11
THANK YOU