Different Styles of Cash Wrap Register Counters for Displaying Different Merchandise

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Different Styles of Cash Wrap Register Counters
for Displaying Different Merchandise
Slide 1- Introduction Cash wrap register counter
also known as cash wells or Cash wrap counters
are common POP (point of purchase) displays found
in every retail store. These counters are
primarily billing counters but help in increasing
sales of retail stores by encouraging customers
to make an impulse purchase.
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Slide 2- Different Kinds of Cash Wrap Counters

• Different retailers use different kinds of
  cash wrap counters based on merchandise and space
  availability in a store. Single line, L-shaped
  and U-shaped counters are three common counters.
  A single line counter is the smallest size
  counters and is suitable for a small-sized store.
  L-shaped counter is ideal for medium-sized
  whereas the U-shaped counters work the best for
  supermarkets and large-sized retailers. The
  option of customization is possible with all
  three styles of Cash wrap register counters.

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Slide 3- Which Items to Display on Cash Wrap?

• Different retailers display different
  kinds of merchandise on different counters. For
  instance, a gift store displays items like pocket
  diaries, pocket calendars, etc., on these
  counters. Apparel stores display merchandise like
  hankies, socks and scarfs on the counters. An
  electronic store use items like CDs and DVDs on
  them. The moot point is retailers use small-sized
  but high-margin merchandise on these counters.

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