10 Biggest Mistakes in Influencer Marketing

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10 Biggest Mistakes in Influencer marketing

• By, Online Reputation manage

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Treating Influencer Marketing as a sales marketing

• If you expect your influencers engagement to
  directly convert into sales, you are wrong.
  Influencers help you with marketing and working
  with them should be a part of your strategy
  making.
• To accomplish revenue, one of your advertising
  divisions destinations is to accomplish social
  media engagement with potential clients.
• When youve done that for a considerable length
  of time that youve fabricated trust with your
  devotees, theyre bound to take an interest in
  spreading positivity about your brand, hence
  while going for influencer marketing always look
  at it from a strategic perspective.

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2. Hiring an Influencer for a single engagement

• Brands often feel that a single engagement with
  an influencer via a post will do wonders for
  them. But if this happens, it will feel like an
  ad and wont have a lot of credibilities.
• Their recommendations wont come across as
  authentic which defeats the purpose of hiring
  them for influencer marketing. Brands should
  always focus on a 360 days engagement technique
  to emerge out as a better player tomorrow.

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3. Thinking about the number of followers of an
Influencer

• It doesnt really matter whether the influencer
  has a huge number of followers as that does not
  define influence.
• Instead, what matters is the power influencers
  have to introduce something new to their
  communities and to engage them around that new
  thing.
• Look way, way beyond the follower count!
  Influencers also tend to purchase followers by
  using automated systems and so such fraudulent
  influencers are of no use to your business.

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4. Hiring a generic Influencer

• It is generally seen that influencers around a
  niche have better engagement than a generic
  influencer.
• Influencers who have a specific topic, industry,
  or focus are considered niche influencers.
• Theyre the ones your business should concentrate
  on working with. For example, if your business is
  an E-learning platform, its better to hire
  influencers who promote tech-based products so
  that they cater to your specific audience.

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5. Laying Restrictions on the Influencer for
content

• Influencers are generally aware of what type of
  content their followers are crazy about.
• Encouraging them to create content will always
  yield better results for you. Forcing and laying
  restrictions on them in terms of content creation
  may hamper your business reputation and wont
  engage the audience.
• If you push them to pursue what you feel is
  right, then you might just end up making an
  advertisement for your brand.

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6. Influencers Hired as a Contract

• Influencers should always be treated as
  professionals because they take your brand
  seriously and have the task to engage as many
  people as possible with your brand.
• Influencers are students, small businesses,
  stay-at-home parents and entrepreneurs. They put
  their invaluable time in bringing engagement,
  building a community and also create posts for
  your brands image.
• And so, just like you hire a graphic designer or
  a software developer, hire your influencers.
  Hence, all the process should be addressed in a
  formal manner.

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7. Waiting long to implement an Influencer
marketing strategy

• It is beneficial for brands to start with their
  influencer marketing services early, even before
  they have a product.
• It might help your brand in giving the right push
  as well as help in figuring out the common set of
  problems your audience might face using your
  product.
• Through influencer marketing, brands can lay
  their focus on finding pain points and spreading
  the right kind of awareness before a product
  launch.

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8. Signing up very fast on an Influencer

• Even if you feel interested in the influencer,
  wait and perform your due diligence. Follow the
  influencers account for some weeks.
• Keep a track of their postings and ensure that
  the writings and the visuals seem appealing.
  Ensure that his/her followers are commenting and
  engaging in the right manner.
• There are a lot of influencers that produce a lot
  of content but have a large number of bots for
  followers. A large, but fake audience, isnt
  going to help your business.
• Once you feel that the influencers style matches
  your business, try to make negotiations and then
  sign up.

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9. Not reusing or repurposing the content created

• If you really hire an authentic influencer, one
  thing youll gain from working with them will be
  very interesting, original, and super engaging
  content from a unique point of view.
• While working with an influencer, it is important
  to include a clause in your contract that gives
  you permission to reuse, re-purpose and re-boost
  the content created by the influencer.
• This can be effective in your blog posts,
  advertising, and even on your own website. But
  remember, you need to include a clause in your
  contract with the influencer that you are the
  owner of the content that they create for you.

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10. Running after a High-End authentic Influencer

• A high-end influencer who is authentic is great,
  but the influence is not related. What matters is
  that an influencers followers listen to them,
  and can become invested in what you do.
• It also may be possible that the high-end
  influencer might not cater to a niche segment and
  hence your audience is not the same as his/her.
• Getting an influencer whose followers are lesser
  but at least engage in the activities is always
  beneficial for your brand.

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