Choosing An Exhibition Stand Space Is Crucial

1
Choosing An Exhibition Stand Space Is Crucial
2

• Visit the venue or get a floor plan
• Avoid the entrance/exit
• Visibility and accessibility
• Target high traffic areas
• Major players make ideal neighbours

3
Visit The Venue Or Get A Floor Plan

• If you have the opportunity you should visit the
  venue before your event, preferably when another
  event is being held, to get a feel for the best
  areas.
• This will allow you to see where the best places
  are for high levels of foot traffic, the spaces
  that should be avoided, and how visitors
  naturally progress around the event.

4
Avoid The Entrance/Exit

• Particularly in the case of the larger and
  popular exhibitions or trade shows, visitors
  making their way into the venue will be keen to
  quickly move away from what is always a heavily
  congested area whilst they orient and familiarise
  themselves with the venue.
• You would be better off positioning your stand a
  little way in or even towards the centre of the
  exhibition hall.

5
Visibility And Accessibility

• They keys to creating a successful exhibition
  stand are visibility, accessibility and visual
  impact.
• When selecting an exhibition space its important
  to avoid proximity to any physical barriers that
  may obscure your stand or distract from its
  effectiveness.
• The corner spaces of aisles in the centre of a
  room have more sides open, so it is easier for
  visitors to walk on to the stand, and are
  therefore more welcoming.

6
Target High Traffic Areas

• Provided that your stand doesnt do anything to
  disturb or annoy them (loud multimedia
  demonstrations, music or light shows), selecting
  an exhibition space near an area dedicated to
  visitor downtime will provide high footfall and a
  captive audience.
• There are some obvious places that are guaranteed
  to attract high levels of footfall including
  areas serving refreshments, seminar rooms

7
Major Players Make Ideal Neighbours

• The biggest exhibitors from your industry are
  likely to attract the greatest footfall to their
  exhibition stand, so if you can get a stand
  somewhere in the immediate vicinity, you will
  likely benefit from their footfall.
• You might also consider taking a stand next to a
  company in a complementary industry as it will
  offer excellent opportunities to form a mutually
  beneficial relationship.

8
WOW SPACE CREATIVE EXHIBITIONS
Wow space creative exhibitions is one of the most
celebrated exhibition stand companies of the UK.
0044 1743 383049
www.wow-space.co.uk