3 Must-Consider Points before Website Translation

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3 Must-Consider Points before Website
Translations
If you are a business owner looking to expand
your business globally, you must be planning a
lot of strategies for sure. While all the
strategies play an important role, you cant
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• underestimate website translation which is much
  more important than people think.
• While people often build personal relationships,
  localize marketing strategies and products, etc.
  they overlook effective website translation.
  Sounds trivial, but far more valuable in
  actuality.
• While you can argue that website translation is a
  matter of minutes with Google Translate API.
• However, there is more than meets the eye.
• While a good translation extension like Magento 2
  Language Switcher extension can help, it wont
  suffice alone.
• Read on to know a few things to consider to
  ensure on-point language translation.
• Dont Miss Language Intricacies
• Every language differs from the other. If you
  think that translating the language of your
  website content is all you need, it is not so.
• Despite the improvement in the efficiency of
  language translators over time that AI has
  brought, translators still

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• cant outdo humans. They wont be able to
  understand cultural or ethnic sentiments,
  references, jokes, or more such language
  intricacies of a particular region. Therefore, it
  is imperative for you to ensure that the final
  translated content conveys the right meaning and
  is appropriate for the targeted audience.
• So, if you use a Magento 2 Multi-Language support
  extension or any other extension as per your
  e-commerce platform, make sure it doesnt just
  use Google API for translation.
• Rather, it should have a WYSIWYG (What You See Is
  What You Get) editor that allows you to review
  the translated content and verify its accuracy
  before it goes live. Further, it should also let
  you edit any translated piece of content in case
  you find it wrongly translated or
  inappropriate. This feature can save you from
  translation blunders that even some popular
  brands made.
• Search Engine Optimization (SEO)
• Language intricacies dont only influence your
  translation but also your SEO. Several business
  owners make a common mistake - they look for
  keywords in their familiar language and optimize
  their site accordingly.
• An ideal practice would rather be to search for
  keywords in your targeted audiences languages
  and not yours. This only would help drive more
  traffic from countries other than your

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• own. You can also contact SEO experts who will
  help you plan your site content and place
  regional language keywords strategically
  throughout your content.
• There is another thing you must understand. While
  Google is popular across a large number of
  countries, it is still just one search engine.
  There are several countries that use different
  search engines like China using Baidu and Russia
  using Yandex.
• So, go beyond Google and plan keywords suitable
  for other search engines too to fit their
  language complexities better.
• Appearance and UX
• The appearance of content on your website also
  depends on the language you are translating your
  store to.
• For instance, phrases in a few languages may use
  fewer words than in the original language. As a
  result, the look of your final content can get
  distorted. On the contrary, a language may use
  more words than in the original language which
  may result in the content failing to fit properly
  in the space allocated. This in turn may result
  in it appearing distorted. Especially in images,
  if a part of the text doesnt fit in, it may go
  out and get cropped.
• As a result, this distorted site content can make
  your site look shabby, as well as confuse and
  put off the audience. Hence,

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you should always consider the length of your
intended translations in mind and design UX
accordingly to avoid distortions. Ensure that
the final translated content fits on the page(s)
well before it goes live. In a Nutshell While
an extension like Magento 2 Language Switcher can
help translate your site, there are a few things
you need to take special care of yourself to
translate your store properly and accurately and
engage target audiences better.