Flexible Packaging for a sustainable world

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FLEXIBLE PACKAGING FOR A SUSTAINABLE WORLD
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In the last few years, sustainable products have
become the top most priority for consumers. The
staggering growth of consumer awareness about
sustainability, and frequent dialogues on social
responsibility have pushed brand owners to do
away with traditional packaging methods. The
global mood to reduce negative environmental
effects of packaging married with technological
innovations have driven brands to reduce material
usage, use recyclable material in packaging, and
develop the use of other sustainable materials.
Flexible packaging was born out of the urgent
need to address environmental issues and reduce
waste, but at the same time carry out the
functions of traditional packaging.
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According to the report The Future of Flexible
Packaging to 2022, flexible packaging sales were
valued at 219.5 billion in 2016, and were
predicted to reach 282.6 billion by 2022. The
figures do not come as a surprise given that
today flexible packaging is widely preferred in
consumer and electronic goods to cosmetics and
pharmaceutical industries. Flexible packaging
uses the best characteristics of film, paper
aluminium foil and allows its shape to be changed
readily. Flexible packages are typically bags,
pouches, liners, seals, sleeves, carded packaging
and sample packets. However, the packaging
industry is witnessing the use of flexible
packaging in many innovative ways. Flexible
packaging solutions range from single-use
pouches, or even from zip locks to resealable
closures.
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USE OF FEWER RESOURCES DURING PRODUCTION
Reasons Why brand owners prefer flexible
packaging
ZERO COMPROMISE ON PERFORMANCE
REDUCTION IN OVERALL PRODUCTION COST
HIGH ON SHELF APPEAL
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Despite the many advantages flexible packaging
boasts of, there are a few challenges as well.
Many times, recycled plastic is considered as raw
material for flexible packaging. While the idea
itself is fantastic, recycled plastic can carry
odours that will eventually affect the product.
Hence, more research and development is required
in the field of flexible packaging to make it
even more sustainable. Another big challenge in
the use of flexible packaging is the education of
consumers. Although it is true that consumers are
increasingly demanding far more sustainable
packaging solutions, it is hard to tell whether
consumers can actually differentiate sustainable
packaging from non-sustainable. Once the products
are on the shelf, its ultimately the visual and
shelf appeal and not the environmental benefits
that make the product sell.
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There is no doubt that flexible packaging is the
most sought-after packaging type for brands these
days. They are durable, offer great printability
and aesthetics, and above all use less resources
and reduce costs during production. Flexible
packaging not only help brands make their stand
clear regarding sustainability, but it also
educates consumers to reuse and recycle wherever
possible and this is a huge step towards a more
sustainable lifestyle.
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