4 Common Web Design Mistakes That Kills Your Conversions

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4 Common Web Design Mistakes That Kills Your
Conversions
With time, the approach to design a website has
changed a lot. Earlier the designers used to
focus on the fancy design elements to grab
attention of people. But today, most of the w eb
designs have a simple interface. Why? Because we
want our visitors to focus on the main content of
our site rather than appealing design elements.
According to recent reports, minimal web design
is highly effective in increasing the interaction
and reducing the
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distraction of visitors. So, when users focus on
the main goal of your business, the conversion
rate of your site gets automatically increased.
But these days people make various mistakes
intentionally or unintentionally, while creating
their site that leads to lower conversions.
Sometimes they fill the page with too many Call
To Action buttons while the rest of the time
they use unconvincing images throughout their
content. These things turn off the visitors and
that ends up at site abandonment. So, in this
blog, we will let you know a number of web design
mistakes that reduce your conversion rate. But
before you know what they are, I would like to
briefly describe our web design Los Angeles
company here. SFWPExperts is a high-rated web
design company in the US that provides reliable
solutions for issues such as low traffic, less
conversion, and high bounce rates. Not just
that, you can also contact us especially to get
services like WordPress web design, web
development, website maintenance, search engine
optimization and more. With that complete, its
time to let you know about the most popular web
design mistakes that bring down your conversion
rate. 4 Popular Design Mistakes That Hurts Your
Conversions 1. Adding Image Carousel In Your
Hero Header For a moment, you can think that
putting an image carousel on your site will
enhance the user experience but actually it ruins
their experience. They generally come to your
site with a specific purpose in mind such as
buying your product, acquiring information about
it or just compare its prices from other sites.
But when they land on your site and see image
carousels at the top of your page, they simply
start checking it out and get diverted from the
purpose they came to your site for. You show them
multiple banners with top offers so that when
they click on it they will directly reach your
product page. But things happen just opposite as
it generates confusion and makes them unable to
make a confident decision.
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Whats The Solution? If you don't know how to
fix this problem, I have some recommendations for
you - Use a manual image slider on your site
instead of the automatic one - Keep just 2 to 3
sliders instead of too many - Increase the
staying time for every slide - Speed up the
slider load time - Make your slider navigation
more intuitive - Add a few control buttons such
as play, pause, next, and previous One of the
best examples of image carousel I want to put
before you is Qualaroos homepage You can see
they have added a pause and play button to their
carousel to let visitors see the banners at
their own pace. In case you also want to have
such controls for your image carousel, we
recommend connecting with our web design company
in Los Angeles. 2. Putting Too Many Call To
Action Buttons On Your Page To check what is
compelling your visitors to leave your site and
go to your competitors, the first thing you need
to do is review each element on your page
meticulously. Check if it is really needed to
boost your conversions or it is just there to
confuse your visitors. For example, you can look
for unnecessary links, irrelevant offers,
multiple CTA buttons and many more such things.
Remember, the more choices you give to your
visitors, the more time they will take in making
a decision. Whats The Solution? Its better to
have only one call to action on each page. Remove
everything that doesnt contribute to your main
conversion goal or replace it with something
more relevant to your CTA. This will keep your
visitors more focused on your CTA and they will
likely click on it after reading your content.
By adopting this technique you will not only be
able to increase
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your conversions but also speed up your site by
making it lighter. Betfair, an online gambling
company, used to show their mobile app downloads
on their landing page earlier. But when they
noticed that it is not helping their
conversions, they replaced it with the Facebook
followers they had. This way they added more
stronger social proof to their landing page and
it worked. They have seen an increase of 7 in
their conversion rate after making this change.
If you also want to improve your conversion rate
and grow your business, speak to our Los Angeles
web design company ASAP. 3. Using Stock Photos
On Your Site Putting stock photos on your site
is one of the worst things you can do to your
site. Yes, I am saying very much right because
they reduce the credibility of your site and
make visitors think that you have not created it
by giving proper time and attention. This is the
reason they often ignore such photos and
sometimes leave your site. You might think that
you have enhanced the look of your site by using
beautiful stock photos, but it actually reduces
your conversion rate. Whats The Solution? You
can do several things to resolve this problem
such as using your customers or other
well-known personalitys photos who are part of
your company. This will give your site more
credibility than stock photos and help your
customers trust your brand. A company named
Highrise when put out the pictures of their
customers on their landing page, they have seen
an increase in their sign-ups by over 100.
Besides that, you can also look at the official
site of one of the famous bloggers in the world,
Ana Hoffman who has used her picture only on her
blog to build trust with her audience If you
also want to use your or your customers pictures
on your site to increase the credibility of your
brand, chat with the representatives of our Los
Angeles web design company.
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4. Showing Generic Testimonials To Your
Visitors Since you aim that more and more people
buy from your site, it is important for you to
first give them some solid reasons to trust your
site. And Im not talking about the generic
reviews of your customers that you put out on
your site something like - I love your
xyzwebsite.com and I will also tell my friends
to visit your site. It clearly reflects that no
genuine client has provided you this feedback.
So the fact of the matter is that you have to ask
your customers to give specialized feedback
about your site or services. This will help
other visitors of your site to nicely understand
the quality of services you provide and based on
that they will make their own purchase related
decisions. Besides that, you should also consider
showing your awards and trust badges on your
site to earn more trust of your potential
customers. Whats The Solution? Avoid adding
weak testimonials to your site that seem like
they are written by any random person or you
yourself. Instead ask your clients to provide a
detailed testimonial about your services and
display it on your site with their full name and
picture. It is enough to make your visitors
understand that the feedback of customers you
have published on your site is real. And it would
be even better if you add the name of their
company too. For instance, if your testimonial
shows that your services have cured anxiety
problems of your customers, it is important for
you to add the images of your customers with
their service experience. Here, you can see one
of the testimonials of Weight Loss
Triumph Summing It All Up Always keep one
thing in your mind that irrespective of the
techniques you apply to your site, you cant be
sure that they will definitely yield positive
results for your business. To check out whether
the changes you have
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made to your site is effective or not, it is
always a good decision to perform A/B tests.
This will give you a clear view of the results
and help you make an informed decision. Apart
from that, you should also analyze and optimize
your website so that your users dont have to
wait while your site is loading. Fast load time
of your website will also help you to achieve a
large number of conversions. Do you have any
questions about common web design mistakes that
affect your conversions? Let us be informed
about the same through the comments section
below! Besides this if you need other services
such as website optimization, maintenance, or
support, feel free to give a ring to our Los
Angeles web design company. At SFWPExperts, you
can leverage a wide range of services not just
limited to eCommerce web design and development
but search engine optimization, online
marketing, and copywriting as well. Contact
Details 213-277-9177 l a_at_sfwpexperts.com Visit
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